Malaysian first MPV is a success in Indonesia since the model was brought there last few weeks and Proton plan to increase promotion of the MPV. Read the full news from Bernama below.
PROTON EXORA SELLING LIKE HOT CAKES IN INDONESIA
JAKARTA, – Inspired by 600 bookings for its Exora car within a week of entering the market in Indonesia, Malaysian national car producer, Proton, expects to increase its promotion and publicity for Proton cars here.
Managing director of Proton, Datuk Syed Zainal Abidin Syed Mohamad Tahir, who was happy with the encouraging response from buyers in Indonesia for the multi purpose vehicle (MPV), said it showed that Proton had for the first time hit the mark with a product that suited the demand of the market here.
“For the first time, we have a product that is right for the Indonesian market, so we will be carrying out big time promotions to increase the awareness of the quality of cars produced by Proton,” he told reporters at an international automobile exhibition here Friday.
He said Indonesia, with its 230 million population, was a large market for MPVs, offering big potential and was an important market for Proton, especially for the Exora which was launched in Malaysia on April 15.
Following Indonesia, where the Exora will be sold between RM66,500 and RM79,000 depending on the specifications, Thailand, the Philippines and China are expected to be introduced to the compact MPV next.
The launch of Exora at the Indonesian exhibition here Friday was witnessed by Malaysia’s Ambassador to Indonesia, Datuk Zainal Abidin Mohamad Zain. Also present at the event was Chairman of Proton Holdings Bhd Datuk Mohd Nadzmi Mohd Salleh.
Proton Indonesia currently has 17 sales centres and 20 maintenance centres to ensure efficient post sales services. It has also set the target of having 33 sales centres and 38 maintenance centres in 2010.
Towards this, Proton has signed an agreement with Petronas, which has a chain of petrol stations in Indonesia to set up the maintenance centres at the latter’s petrol stations.
Last year, Proton Indonesia sold 1,059 Proton cars of various makes in the republic.
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