As a Malaysian, we should be proud because our country have involved in various field of automotive industry in 20 years.We have achieve a lot of good achievement and also good result in the motorsport aroud the world.No matter whether it is only the sponsorship or orthers, we should be proud because our country already known in the world as one of the automotive country in the world.A lot of motorsport that we have involved, such as Formula One, A1 Racing, MotoGP, the Malaysian and Asian Saloon car events and also in rally with the Proton Satria neo S2000.
As an example, Lotus’s return to Formula 1 and the decision by Petronas to sponsor the Mercedes GP team in 2010 have been a huge boost to the Malaysian Grand Prix, claims its circuit boss.Razlan Razali, the CEO of the Sepang track, believes that interest stirred up by the Malaysian-backed Lotus effort and the national oil company’s affiliation with Michael Schumacher have provided an unexpected boost to his venue.”The last six months have seen a tremendous development for Malaysian motorsport,”.
For Proton, In 1996, they acquired a 63.75% share in Lotus Group International Limited for £40,640,000. A later PriceWaterhouse Coopers audit would find that the CEO, Yahaya Ahmad, had inked the agreement on 16 October 1996. The agreement was presented to the board for approval on 27 November 1996.
Proton-backed Lotus F1 was granted entry into F1 following the departure of BMW Sauber in 2009. This move saw the return of Lotus to Formula 1 following a 15 year absence after Lotus’ original owner (Bugatti) went bankrupt in 1994.
For Petronas, they involved in motor sports since 1988, it was evident that motor sports was the ideal platform to help promote its lubricant products domestically. It began with the sponsorship of a Malaysian rally team, competing at the national, regional and international levels.
Sauber Petronas F1 Team.
Petronas’ foray into Formula One (F1) began with the sponsorship of the then Red Bull-Sauber-Ford Racing Team. In line with its vision to be a “Leading Oil and Gas Multinational of Choice”, the sponsorship helped accelerate its branding efforts, positioning both PETRONAS and Malaysia on the global stage. The efforts were further enhanced when it secured the F1 Grand Prix title sponsorship rights for Malaysia in 1999, which helped boost PETRONAS’ corporate image and brand presence and promote Malaysia as the premier venue for international motor sports in the region.
After the Red Bull-Sauber-Ford Racing Team it was then become the Sauber Petronas then BMW Sauber, and for this year the Mercedes GP Petronas.Another example is the Petronas Syntium Team which used BMW Z4 M Coupes has lead the challenge in the series in the year 2009.