Ferrari had officially launch their new websitewith full of Ferrari experience on last sunday.Read the full story from Thestar
FERRARI LAUNCHED THEIR NEW OFFICIAL WEBSITE
Ferrari’s new website, www.ferrari.com, was launched recently, and the new portal is a genuine – and complete – gateway to the world of the Prancing Horse.
In addition to a completely revised and freshened graphic design, the site also now contains a high level of unique content to allow visitors to immerse themselves – albeit virtually – in the genuine Ferrari experience.
Apart from its numerous interactive sections brimming with exclusive images and dedicated to GT & Sport cars, Scuderia F1, News, Community and Ferrari Store, the website also boasts a major new feature called the Maranello Experience.
The Maranello Experience allows visitors to the website to enjoy a virtual tour of the company complex. They enter through the historic gate on Via Abetone, as they would in reality, and then move on to the various new production areas designed by leading international architects of the likes of Renzo Piano, Massimiliano Fuksas and Jean Nouvel.
There are 360° images and video clips of each building as well as dedicated explanatory text, providing a sense of the privilege of seeing where the world’s most fascinating cars are built.
The virtual experience doesn’t stop there. In the GT & Sport cars section, you can view and explore all of the cars in the current range, zooming in on details of the exteriors and interiors of each one.
There’s also the ability to personalise your favourite model by choosing from a range of optional extras and colours, and you can then take off on a virtual test drive at the Mugello Circuit. Users can compare their driving skills with those of Michael Schumacher who, having driven all the real cars on Mugello, can advise you on the best ways of coming out of the various corners and on picking the most efficient racing lines.
For F1-related events, you can keep abreast of the activities of the Formula 1 team and the drivers through their personal blogs.
During each GP, visitors can watch the racing now from the comfort of a “virtual” pit-wall and consult the telemetry readings coming in from each car. They can even then compare the race results with those of previous years from the same GP.
Lastly, there’s always the Ferrari Store, and online shopping here means a catalogue of over 2,000 products to peruse from the three ranges on call – Scuderia Ferrari, Kids and Prancing Horse.