If you win an award, one of the important things to do is well, trump about it. And so, Isuzu has plenty to crow about, now that its D-Max 3.0L 4×4 emerged as the winner in the pickup category at the first Asian Auto Bosch Fuel Efficiency Awards 2008-2009 last week.
The win underlines the superiority of Isuzu’s diesel engine heritage and engineering that clearly delivers the goods in terms of fuel efficiency.
The D-Max’s fuel efficiency is somewhat legendary and Isuzu distributors globally have been using the vehicle’s strong attribute to market the product by pushing the limit of distance the vehicle is able to traverse using just its one 76l tank of diesel.
Last year, Isuzu Malaysia embarked on a Dura-Miles Challenge project where a D-Max 3.0L 4×4 and 2.5L 4×2 were driven from Bangkok to Kuala Lumpur, covering a distance of 1,501km without needing to take on additional fuel.
So, another award bagged, and a further step in acknowledging what has been one of the driving forces behind the Isuzu D-Max’s success. But it’s not as if you don’t already know that.