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  • WINNER! PROTON EXORA HYBRID E-REV = BEST EXTENDED RANGE ELECTRIC VEHICLE!

    Our national hybrid MPV wins Brighton To London Future Car Challenge! Exora hybrid only uses 2 litre of petrol for 4 hours of journey which covers 60 miles (around 100km). Getting 50km/litre, Exora hybrid wins best extended range electric vehicle categories beating all well known hybrid cars in the world. Proton planning to test 50 of Exora hybrid by giving it to Government for their daily usage before make it available in Malaysia market. Below are details about the challenge.

    WINNER! PROTON EXORA HYBRID E-REV = BEST EXTENDED RANGE ELECTRIC VEHICLE!

     

    WINNER! PROTON EXORA HYBRID E-REV = BEST EXTENDED RANGE ELECTRIC VEHICLE!

    A new motoring challenge for electric, hybrid and low-emission Cars, LCV’s and Motorcycles to use the lowest energy on a 60 mile route from Madeira Drive, Brighton to Pall Mall and Regent Street, London.

    The Royal Automobile Club has launched the Brighton to London Future Car Challenge (BLFCC), a new motoring contest for Electric, Hybrid and Low-Emission Internal Combustion Engine passenger cars to use the lowest energy on a 60 mile route from Madeira Drive, Brighton to Pall Mall & Regent Street, London.  The BLFCC will be held on Saturday 6 November, the day before the Club’s world famous London to Brighton Veteran Car Run (LBVCR).

    Starting at Madeira Drive this unique live event will use the traditional, but in reverse, 60 mile veteran car run route for a formal finish in Pall Mall and onto a special ceremonial finish and presentation in Regent Street, joining the assembled display of 125 pre 1905 motor cars in the traditional LBVCR International Concours in front of an estimated 250,000 audience.

    The event is not a race but a challenge to demonstrate overall new-energy performance with the participating cars being judged on their minimum energy impact during the run.

    The BLFCC is open to road-legal; concept, development, pre-production and production four-wheel passenger cars that feature and promote new/alternative energy in the following 3 category types:
    1. Electric (EV)
    2. Hybrid (HEV)
    3. Internal Combustion Engine up to 110g/km CO? emission fuelled by any legal means (ICE).

    Up to 100 entries are expected for this inaugural event from manufacturers, institutions, individual motoring pioneers and private owners. The event will be staged, promoted and judged in the above 3 categories. Within each category, entries will be measured in various modes for their energy used during the event route from Madeira Drive to Pall Mall. The challenge will be to complete the event with the least energy impact.

    A new motoring challenge for Electric, Hybrid and Low-Emission ICE vehicles to use the lowest energy on a 60 mile route from Madeira Drive, Brighton to Pall Mall & Regent Street, London – Welcome to The Royal Automobile Club’s first promotion and demonstration of new clean-energy motor cars. An event that heralds tomorrow’s pioneering technology.

    Future motoring technology is now in abundance and as new-energy vehicles prepare to roll-off production lines in volume the road-side infrastructure, to fuel them, is gradually expanding across our road network. Yet for the daily motorist there is, understandably, uncertainty on what the advantages are and which alternative-fuel method is best! The opportunity to promote and demonstrate ‘live’ these new-energy vehicles is important and this public road demonstration from a major city to the capital provides a unique platform to promote a powerful communication to the potential market and its media.

    The Royal Automobile Club, the proprietors of the world’s longest running motoring event – the London to Brighton Veteran Car Run (LBVCR), are proud to launch the Brighton to London Future Car Challenge (BLFCC). A new initiative which will be staged during the 2010 LBVCR weekend to actively promote and demonstrate new cleaner energy technology and echo the pioneering start of motoring in 1896 – the very first London to Brighton motoring event. Just as the pioneering Emancipation Run of November 1896 demonstrated the capabilities of the new found horseless carriage, this new event provides the platform to promote and demonstrate the first radical change of the power of motor vehicles since that day.

    Politicians, industry groups and other influential leaders will be invited to witness and participate and, along with entrants, to a special post-event dinner at The Royal Automobile Club in Pall Mall, London.

    The organisers encourage entries with media editors and VIP guests/celebrities, along with their families, to participate and drive the event for maximum opportunity. An extensive media programme with specialist, non-specialist and life-style pre and post event coverage will be employed for the best possible TV and national news exposure.

    The Royal Automobile Club extends an open invitation to motor manufacturers, importers, institutions and company/private engineers to participate in this inaugural motoring event.

    Finishing in front of a c.250,000 crowd in London’s Regent Street, this new event brings comprehensive benefits for marketing/media campaigns and promotions. Entrants will enjoy…

    •Extensive pre and post event media (TV, Radio & National/Regional Press) coverage
    •Formal entry listing in this important Royal Automobile Club event
    •Association with industry/government low-emission motoring groups/campaigns
    •Royal Automobile Club trophy awards for each category & overall winner
    •Product display/promotion in Brighton, Crawley and Regent Street
    •Product exposure along the 60 mile route from Brighton to London
    •Opportunity to run liveried cars for optimum roadside promotion
    •Refreshment provisions at Brighton, Crawley & London
    •Official Starter Plaque and Entry No Plates for each participating car
    •Royal Automobile Club finishers medal and certificate for each finishing car
    •Awards crest/logo for ongoing company PR, advertisements & stationary etc
    •Invitation to the Saturday evening post-event celebration dinner at The Royal Automobile Club.
    Starting on the renowned motoring road of Madeira Drive, Brighton the new run will take place on Saturday 6 November 2010, the preceding day of the LBVCR. The event will use the traditional, but in reverse, 57 mile LBVCR route for a formal finish in Pall Mall and onto a unique ceremonial finish in Regent Street, London to join the assembled display of 100 early motor cars in the traditional LBVCR Concours and in front of an estimated 250,000 audience! The BLFCC is NOT a race but a challenge to demonstrate low energy impact over the route from Brighton to London. The event will provide significant opportunities for the media, along with VIP guests/celebrities, to participate (driving with their families?) and support low/zero emission motoring.

    TECHNICAL PANEL – A special event technical panel has been established of six respected automotive industry members; Ben Cussons, Chairman (The Royal Automobile Club Motoring Committee); Richard Parry-Jones (Industry); Steve Cropley (Autocar); John Wood (President, Institution of Mechanical Engineers); John Hilton (Flybrid Systems), Dr Ricardo Martinez-Botas (Imperial College London) and David Bizley (RAC Motoring Services). This panel will also form the Event Judges who will evaluate each entry within the Event criteria.

    ELIGIBLE CARS – The event is open to road-legal; concept, development, pre-production and production passenger motor cars, light commercial vehicles (3.5 tonne) and motorcycles that feature new/alternative energy in the following three categories: Electric (EV); Hybrid (HEV) and Internal Combustion Engine up to 110g/km CO? emission fuelled by any legal means (ICE).

    THE CHALLENGE (Optional) – The event will be staged, promoted and judged in the above three categories. Within each category entries will measured for their energy used during the event route from Madeira Drive, Brighton to Pall Mall, London. This will be judged in four modes as detailed in the Entry Regulations. The challenge will be to complete the event with the least energy impact in the time allocated. With 3 categories and 4 modes there will be 12 winners plus one overall winner per vehicle type.

    AWARDS – Each of the category winners will receive an engraved Royal Automobile Club trophy. The overall winner will receive the coveted Royal Automobile Club Gold Medal. There will also be an Award for the best private entry. Each of the above will receive a crest stamp/logo for use in company PR and each classified finisher will receive a Royal Automobile Club medal and certificate.
    ELIGIBLE VEHICLES – The event is open to road-legal; concept, development, pre-production and production

    •Passenger Motorcars
    •Light Commercial Vehicles (max 3.5 tonne)
    •Motorcycles
    that feature new/alternative energy in the following three categories:

    1.Electric (EV)
    2.Hybrid (HEV)
    3.Internal Combustion Engine up to 110g/km CO? emission fuelled by any legal means (ICE)
    ENTRY – The organisers seek a maximum 100 entries for this inaugural event and anticipate entries from manufacturers and importers, from non-commercial institutions (Colleges/Universities etc.) and from private entrants. Entry costs are detailed in the Entry Regulations and Entry Form.

    REGULATIONS – The Official Entry Regulations provide the relevant event information. However, as this is a new event the structure, just like the subject, needs to constantly evolve and the Organisers will continue to fine-tune the event for the maximum benefit of all involved. Contribution from entrants is welcomed.

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