Toyota Prius will be launch in Malaysia in the second half of this year.Read the detail news from Bernama below:-
UMW TOYOTA TO LAUNCH ECO-CAR BY 2ND HALF
UMW Toyota Motor Sdn Bhd will launch its latest eco-car, the Toyota Prius by the second half of this year, as part of its commitment to be at the forefront of environment technology in the automotive industry.
The Eco-car is a hybrid synergy drive vehicle which is environmental friendly.
UMW Toyota executive director of strategic marketing group Aminar Rashid Salleh said today that the company has positioned the environment as a priority management issue.
“We want to become a leading company that contributes to the development of a recycling-based society through innovative environmental technologies,” he told reporters at the launch of the Toyota Eco Youth 2009 Programme (TEY), here.
He said over the years Toyota had developed various types of hybrid vehicles including fuel cells and electric vehicles with the aim of introducing an ultimate eco-car in the future.
Earlier, Aminar said the TEY programme was expected to cultivate environmental awareness among the youth in schools, as preserving the environment was everyone’s responsibility.
The programme had the participation of 16 schools nationwide in requiring students to conduct environment projects in their schools.
The programme was started nine years ago and has become an integral part of UMW Toyota’s corporate culture since its establishment in 1982.