SUBARU WANTS TO CHANGE THEIR “QUIRKY” IMAGE
Subaru has a very loyal, but somewhat small following in the US. Subaru’s are constantly known for their great engineering (all-wheel-drive, boxer engines), but styling has always been something simply described as “quirky.” In the past few years Subaru has been one of the few brands to actually remain strong and to actually gain more market share in the harsh economic climate. But now Subaru has decided that it wants to broaden its appeal.
Although Subaru styling as always been behind Subaru’s engineering, sales have actually increased with sales up 35 percent through June this year. This will most likely be Subaru’s second straight year of record sales. But Subaru hopes to do even better with models that are more eye-catching.
Namba’s goals are to keep Subaru’s utilitarian spirit, but to add a stronger overall presence with a more pronounced front fascia, more defined bumpers and a stronger side accent line.
GM ALLOWS CORVETTE BUYERS TO BUILD THEIR OWN ENGINE
GM has announced the new Corvette Engine Build Experience, which takes the delivery process of the Corvette even further than just seeing where your new Corvette was built. The new hands-on program allows customers who order a 2011 Corvette Z06 or ZR1 the option to help assemble their car’s LS7 or LS9 engine at the GM plant in Wixom, Michigan.
“Corvette owners are some of the most passionate – and most involved – enthusiasts in the industry,” said Jim Campbell, U.S. vice president, Chevrolet marketing. “The Corvette Engine Build Experience offers customers an unprecedented opportunity to participate, hands on, in creating the car.”