Shell Malaysia Hopes James Bond Collectible Cars To Be Next Success
SHAH ALAM, Oct 22 (Bernama) — Shell Malaysia Trading Sdn Bhd aims to make the newly launched James Bond 007 collectible cars a big success like its previous Ferrari model cars campaign.
“It is difficult to comment on the specific revenue but we do hope it will as much of a bigger success as our previous campaign,” head of retail marketing for Malaysia, Singapore, Hong Kong and Brunei, Vivek Kumar, said at a media conference here today.
The promotion came on the back of Shell’s successful promotion earlier this year which saw a total of over three million Ferrari model cars taken up by enthusiatic collectors.
The James Bond collectible model cars include the Sunbeam Alpine 5 featured in the movie “Dr. No”, Lotus Esprit from “The Spy who Loved Me“, BMW Z3 Roadster from” “GoldenEye” and the Aston Martin DB5 from “Goldfinger” and “Thunderball“.
The collectible cars will be sold at Shell petrol stations nationwide until Dec 17, 2008, or while stocks last.
Source : BERNAMA