Come Nov 30, a Malaysian version of Pimp My Ride will be introduced by music & entertainment TV network MTV Southeast Asia on Astro Channel 713.
MTV SEA is set to put a spin on car customisation, turning road clunkers to pimped out rides with over-the-top transformations in the show.
Two local episodes of the TV show, co-hosted by rapper Altimet and MTV VJ Rich Herrera, will see vehicles undergoing major overhauls to become highway desirables.
“Having your car pimped by MTV is what dreams are made of! With Altimet as my partner-in-crime, we are bringing viewers behind-the-scenes to where dreams become realities and beat-up cars become head turners on the road,” said MTV VJ Richard Herrera.
Following the US concept of Pimp My Ride, the Malaysian edition takes a vehicle that is in serious need of an automotive makeover and transforms the less-than-luxurious ride into a tricked out object.
From custom rims and paint works, to body kits and lowered suspensions, to plush interiors and the latest in lighting, audio and video accessories – six lucky car owners will be the beneficiaries of the customisation.
Viewers will go on a tour of the vehicle before the garage crew strips it down to bare bones and completely refurbishes it.
Produced in 30-minute episodes, audiences can check out the latest in vehicle customisation techniques and follow the behind-the-scenes process of getting the vehicles pimped.
In the lead-up to the local episodes, MTV will be airing a series of top Pimp My Ride US episodes on MTV SEA, starting today at 10pm on Astro Channel 713.
Pimp My Ride Malaysia is sponsored by Celcom Axiata under its Xpax’s Whatchuwant? campaign, giving Xpax customers a chance to have their vehicles worked on by MTV.
Customers will be in the running to have their vehicles pimped out when they dial *128# and subscribe to any of the tailor-made packs. Contest details will be announced on the Xpax Facebook page at www.facebook.com/xpaxfb and the Xpax website.
Episode 1 will premiere on MTV SEA at 10pm (Malaysia) on Nov 30. Episode 2 will air at the same time on Jan 7.