Peugeot malaysia, nasim Sdn Bhd announced to soon launch the latest super cool design of peugeot sedan line up, the Peugeot 508 sedan which will replace the Peugeot 407 in the market right now. The new 508 will surely increase the sales of Peugeot cars in malaysia provided the price range of the new 508 able to compete with commonly used and bored looking Honda Accord and toyota Camry on the road.
NEW PEUGEOT 508 IN MALAYSIA
Sales of Peugeot-brand cars in Malaysia is expected to continue growing with the launch of Peugeot 508 by Nasim Sdn Bhd, later this month.
In a statement Wednesday, Nasim said sales, thus far, has been overwhelming.
“As at end-September, we have sold over 4,000 units which is a new record for the Peugeot brand in Malaysia.
“This is double our sales in the same period in 2010 and surpasses our all-time record of 3,773 units sold in 2009,” said Nasim Chief Executive Officer and Joint Group Executive Chairman of Naza Group SM Nasarudin SM Nasimuddin.
He said the all-new 508 would further increase the company’s sales volume this year.
“This premium luxury sedan will be targeted at executives and professionals that want a car with class, character and panache,” Nasaruddin said.
He added the highly-anticipated new launch for this year would feature the French carmaker’s latest design and technology to offer an exhilarating experience in ride and comfort.
the 2011 all-new Peugeot 508 sedan, a replacement for two existing models, the 407 and 607 sedans. The 508 heralds Peugeot’s new design language, appearing bold and modern without losing that touch of French uniqueness.
The 508 is positioned and sized between the D-segment 407 and the larger, more upmarket 607, utilising a platform shared with the Citroen C5. Peugeot says that the cabin has been constructed from higher-quality materials, and provides more interior and boot space than before.
The e-HDi stop-and-start system will be standard on diesel engines. And that the diesel-electric Hybrid4 powertrain, which pairs a turbodiesel engine at the front to an electric motor at the rear, will be joining the engine range sometime after launch.
Capable of operating in diesel-only, electric-only or diesel-electric modes, the Hybrid4 powertrain produces a combined 200 bhp and emissions of 99 grams/km in hybrid mode and zero emissions in electric-only mode.
The 508 will be unveiled in the metal at the Paris Motor Show on September 30, before going on sale across Europe in early 2011. Europe will get 508 units built in Rennes, France, while China will be offered exclusive made-in-China units.
Already assembling the 308 and 407, and the 408 from next year, Nasim will likely secure the right to locally assemble the 508 too, lowering the price point and providing Malaysians with an additional choice besides the established Japanese options.