UMW Toyota Motor Sdn Bhd has set a target to sell 230 of its Lexus cars in Malaysia this year and is confident of hitting it.
Last year, it sold 195 units.
UMW Toyota Motor managing director Kuah Kock Heng said since its inception in January 2007, Lexus Malaysia has introduced four models – the IS 250, the RX 350, the GS 300 and the LS 460L – to the Malaysian luxury car market.
In August this year, the company launched the short wheelbase variant of its flagship, the LS 460, and new model variants are in the pipeline.
Kuah said the company’s priority at the moment is not about building market share or selling voluminous number of vehicles, but rather on building the brand itself in the country.
“We are glad that the brand is being well-received in the country and our efforts have been paying off, judging by the number of vehicles sold to date,” he said in a statement.
“Our competitors have established a strong brand here, and while we respect them, we have confidence that we will be able to establish ourselves in the Malaysian market, based on our pursuit of perfection, philosophy and the quality of our products and customer service,” he said, adding that its focus will continue to be building its brand in Malaysia.
Lexus Malaysia will also focus on providing the complete customer experience.
“We are not just about selling cars, but a lifestyle, an experience, and this experience begins the moment the customer steps into the showroom,” said Kuah.
It has invested more than RM35 million in the Lexus 3S (sales, service and spare parts) Centre in Mutiara Damansara, Petaling Jaya, which was designed in line with Lexus’ image.
In Malaysia, Lexus is a division of UMW Toyota Motor.
Source: Business Times