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  • SHOULD OUR CAR MANUFACTURER USE SOCIAL MEDIA TO PROMOTE THEIR CAR? FACEBOOK, TWITTER, YOUTUBE AND FLICKR

    social-media-bmw-facebook

    Many peoples nowadays already addicted with the social media such as Facebook and Twitter.Everyday we always heard about Facebook and Twitter promoted by radio station while driving.These two social media is quickly becoming the new standard in successful marketing.

    A new study has found that the effectiveness of traditional advertising has been on the decline for years and a strong social media presence,is quickly becoming successful marketing.From that study, they found that German brands like BMW and Mercedes dominate while Japanese and American brands are largely absent.

    social-media-bmw-1-facebook

    From that study, they also have found that luxury automakers are not maximizing the full potential of social media in their communications efforts.The study was run by MH Group Communications and Forum Strategies & Communications, based out of New York.

    It concluded that the industry has yet to tap the full potential of social media by utilizing an integrated and holistic approach, and are focusing their efforts on YouTube, Facebook and Twitter rather than the full spectrum of social media platforms where benefits could be gained.

    social-media-porsche-channel-youtube

    It also revealed that social media conversations around luxury automakers focused on four key topics: Admiration of the brand, sales and deals, questions about features, service and availability, and news and vehicle announcements.

    Using unique measurement methodologies to determine the size and activity level of communities around specific auto brands across Facebook, Twitter, YouTube, and Flickr, the study was able to rank the brands in terms of their engagement in social networks.

    Malaysian car maker should take action to promote their car using the social media so that their brands are known around the world.It is a cheap advertising but really a successful marketing.

    social-media-audi-flickr

    In the overall rating, the nine luxury automakers considered ranked as follows:

    1. BMW
    2. Porsche
    3. Audi
    4. Mercedes
    5. Cadillac
    6. Lexus
    7. Acura
    8. Infiniti
    9. Lincoln

    social-media-acura-facebook

    SHOULD OUR CAR MANUFACTURER USE SOCIAL MEDIA TO PROMOTE THEIR CAR? FACEBOOK, TWITTER, YOUTUBE AND FLICKR.

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    9 Responses

    1. apa2 ajer says:

      setuju.. facebook, twitter, youtube, frindseter dll adalah medium iklan murah.. TETAPI IA ADALAH MEDIUM IKLAN YANG BAGI SAYA AMAT2 BERKESAN.. majoriti pengguna facebook, twitter, myspace, youtube, friendster akan meluang masa lebih 30 minit setiap kali membuka laman2 soial ini.. jadi kita dapat lihat potensi PENGIKLANAN DI LAMAN SOSIAL AMAT BESAR SAMA SEKALI..

      oleh itu saya syorkan PROTON merebut peluang pengiklanan dalam media ini.. bukan saja dengan mewujudkan akaun di facebook, twitter sebaliknya turut sama mengiklankan produk Proton di laman2 ini.. dengan wujudkan akaun, segala permasalahan, komen, pandangan pengguna dapat diutarakan dengan lebih berkesan

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