Many peoples nowadays already addicted with the social media such as Facebook and Twitter.Everyday we always heard about Facebook and Twitter promoted by radio station while driving.These two social media is quickly becoming the new standard in successful marketing.
A new study has found that the effectiveness of traditional advertising has been on the decline for years and a strong social media presence,is quickly becoming successful marketing.From that study, they found that German brands like BMW and Mercedes dominate while Japanese and American brands are largely absent.
From that study, they also have found that luxury automakers are not maximizing the full potential of social media in their communications efforts.The study was run by MH Group Communications and Forum Strategies & Communications, based out of New York.
It concluded that the industry has yet to tap the full potential of social media by utilizing an integrated and holistic approach, and are focusing their efforts on YouTube, Facebook and Twitter rather than the full spectrum of social media platforms where benefits could be gained.
It also revealed that social media conversations around luxury automakers focused on four key topics: Admiration of the brand, sales and deals, questions about features, service and availability, and news and vehicle announcements.
Using unique measurement methodologies to determine the size and activity level of communities around specific auto brands across Facebook, Twitter, YouTube, and Flickr, the study was able to rank the brands in terms of their engagement in social networks.
Malaysian car maker should take action to promote their car using the social media so that their brands are known around the world.It is a cheap advertising but really a successful marketing.
In the overall rating, the nine luxury automakers considered ranked as follows: