PROTON WILL COME UP WITH NEW REPLACEMENT MODEL FOR ITS POPULAR CAR? What do you think is it? Rumours said that it may be the PROTON PERDANA REPLACEMENT MODEL. It is based on the Ninth generation Mitsubishi Galant that has been available in the market since year 2004. The Galant is based on the Mitsubishi PS platform using an FF layout. But some new rumours said that it is a replacement model for proton waja. Let just wait and see but i hope there is a replacement model for proton perdana because Proton needs to carry up back the image of proton perdana as the model currently have so many controversial topic especially in our political issues.
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By ELAINE ANG from thestar
Proton Holdings Bhd will emphasise on replacement models for popular models to gain market share, said new chairman Datuk Mohd Nadzmi Mohd Salleh.
“The replacement market is a big one and we must come up with shorter replacement cycles to compete as there is a higher percentage of replacement buyers as opposed to new car buyers.
“There must be some excitement for customers in terms of attractive new replacement models from Proton,” he told StarBiz.
Proton must focus on producing new models for its bread and butter or popular models rather than many different models to retain its existing customer base and grow market share, he stressed.
The national carmaker has seen its market share eroding to about 29% currently from the lion’s share of 70% to 80% when Nadzmi was at the helm in the early 1990s.
“My aim is for Proton to have a strong domestic presence with over 30% market share,” Nadzmi said.
He said by concentrating on replacement models would also ensure that Proton’s limited funds would be used to provide maximum value to the company.
Proton could then go a step further to increase sales by coming out with niche products by using the same platform to produce model variants to cater to a more niche market with marginal costs, he added.
Nadzmi also supports collaboration with other automakers to produce new models.
“Model collaboration with a partner makes commercial sense as it reduces our investments and we can introduce more new models to customers. Our partner will also have bigger markets to sell to. It is a win-win situation,” he said.
To Nadzmi, the biggest challenge for Proton is to become a world-class company with world-class results.
“We need to empower the management and help it develop long-term strategic plans. My role is to lead and initiate the plans,” he said.
He aims to look at Proton’s management structure and ensure that staff are committed and know the direction of the company.
On Proton’s financials, Nadzmi said it was important for the company to sustain its existence for the next few years in the light of the current global economic slowdown.
“We are a small manufacturer so our problems are not as huge as the big boys’. We need to reduce the cost of doing business now and when the economy picks up, we can be more creative and take advantage of the opportunities,” he said.
Proton has already set in motion plans to mitigate an expected slowdown in car sales by launching the Proton MPV, a highly anticipated vehicle, this quarter.