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According to Proton Managing Director Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir, Proton will be ready and confident of fighting for sales with foreign automakers in 2016.Read the full news by Seow Yaohan from motorstop.asia below.
Proton is confident of fighting for sales with foreign automakers on a level playing field when full liberalisation of Malaysia’s car industry takes place by 2016, according to Proton Managing Director Datuk Seri Syed Zainal Abidin Syed Mohamed Tahir.
“We have been preparing for this (liberalised local car industry) for a long time”, Syed Zainal Abidin said at the launch of Proton’s quality campaign. “We have a five-year journey, and, whatever we do, we must make sure the cars become cheaper and the product design and quality get better”.
One of the many measures undertaken by Proton to prepare for the challenges ahead is a restructuring exercise, which would streamline and improve Proton’s operations upon completion by the end of this year.
“Through this restructuring exercise, we want the company to be more flexible and focus on whatever they do”, Syed Zainal Abidin added. “We want to be better in the way we design, manufacture, sell and distribute our cars”.
It is not only internal changes that Proton is ready to embark on, however: Proton has expressed willingness to undertake third-party assembly deals and strategic partnerships; and the Memorandum of Understanding (MOU) signed between Proton and Nissan last month to conduct a feasibility study on the possible areas of collaboration is yet another sign that our national car company is looking forward.
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