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  • PROTON PERSONA ELEGANCE LAUNCHED – PERSONA FACELIFT

    The New Proton Persona Facelift now available at most of the Proton Showroom.Officially called as the Proton Persona Elegance, this new Persona Elegance offered a new front bumper with the new Proton signature grille, new wheels, LED tail lights, new wing mirrors with LED turn lights, blacked-out headlights, new meter combi fascia, chrome door handle finishing and a two-tone interior colour.For the LED tail lights,  there are equipped with nine LEDs. The nine LEDs are arranged in two rows – four up and five down.

    Nine LEDs – Four up, five down.

    The Persona Elegance, which ranges from the Base Line, Medium Line and the High Line are powered by the same 1.6-litre Campro IAFM engine with 110 bhp at 6,500 rpm and 148 Nm of torque from 4000 rpm with a 5-speed manual or a 4-speed auto gearbox.However, for the High Line version only the Automatic transmission available.

    The new Persona Elegance also is now using the new 32-bit ECU which supplied by Siemens VDO,which is now under Continental.Previously, they are using the 16-bit version which also supplied by the Siemens VDO.There is no performance gain by using the new ECU but it is a step forward for Proton in terms of parts commonality as future Proton models will use higher technology.According to a Proton source, the new 32 bit ECU has more capabilities and can cater more demand compared to the older 16 bit version.

    Also new will be the single DIN Blaupunkt audio player that plays CD and MP3. It also comes with a USB port.Medium and High Line cars get a GPS navigation set stuck on the windscreen, driver’s seat height adjuster and electric side mirrors.There are also stereo repeater buttons on the steering wheel, new design wheels, fog lights, a wrap-around bodykit, rear disc brakes and dual front airbags.

    The High Line version offers almost the same spec as the previous Persona SE which has now stopped production.Apart from the leather seats, pre-tensioners, auto-cruise, ABS, EBD and electric remote boot release, the High Line is the only variant which is available in Brilliant Red paint job.

    Cool signal lights.

    Currently, the Persona is the best selling mid-sized sedan, with 35 per cent shares in that category. Proton’s survey revealed that 54 per cent of Persona buyers bought the model for its driving performance, space and styling.Proton hope that the Persona Elegance will push the sell of the Persona from an average of 3,600 units a month to 4,000 units.

    The Proton Persona Elegance is available in most of the Proton Showroom.It comes with with a 2-year or 50,000 km  warranty and a 3-year/125,000 km extended warranty program – that’s total of 5 years and 175,000 km.

    Test Drive Unit

    PERSONA ELEGANCE SPECIFICATIONS.

    Engine: Campro IAFM 4-cylinder DOHC 16V 1,597cc

    Max power: 110hp @ 6,500rpm

    Max torque: 148Nm @ 4,000rpm

    Transmission: 4-speed auto/5-speed manual

    Safety features: Dual airbags, pre-tensioners, ABS with EBD (M and H line)

    On The Road Price (Peninsular Malaysia)

    Persona Base Line (Manual) : RM46,499.00
    Persona Base Line (Auto) : RM49,499.00
    Persona Medium Line (Manual) :RM52,999.00
    Persona Medium Line (Auto) : RM55,999.00
    Persona High Line (Auto) : RM 59,499.00(Only available in Auto Transmission)

    PERSONA ELEGANCE COLOUR VARIANTS.

    Genetic Silver
    Tranquility Black
    Bronze Garnet (New Colour)
    Chiffon Green (New Colour)
    Brilliant Red(Only available for model High Line)

    PERSONA ELEGANCE EXTERIOR.

    Rear Spoiler ( Medium Line & High Line)
    Rear garnish furnishing
    Head Lamp & LED rear combi lamp
    Front,Rear & side skirting ( Medium Line & High Line)
    Radiator Grill
    Front Fog Lamp ( Medium Line & High Line)
    Door mirror with turn lamp signal
    Door handle furnishing
    Alloy Rim ( Medium Line & High Line)
    Door Handle
    New Body Colour:Chiffon Green & Bronze Garnet.

    PERSONA ELEGANCE INTERIOR.

    Radio CD & MP3 Player with USB
    Meter combi fascia
    Navigator(Medium Line & High Line)
    Multipurpose container (Medium Line & High Line)
    Luggage Tray ( Medium Line & High Line)
    Upholstery : New seat fabric ( Base Line & Medium Line) & Leather seat (High Line Only)

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