Recently Proton achieved an amazing result in terms of sales during the International Motor Expo in Thailand when beating the Korean car and Continental car brand. Now, Proton has made us proud and we believe that Proton will go further with its better products such as Exora and New Saga in the future. Read further news from Bernama via Btimes below.
PROTON BEATS KOREAN & CONTINENTAL CAR SALES AT THAI MOTOR EXPO!
PROTON sales bookings at the recent Thailand International Motor Expo beat all Korean and continental brands, positioning it within the ranks of Japanese brands, the Malaysian automotive manufacturer said.
In a statement today, Proton said it clinched the number six position in car bookings made during the Dec 2-13 expo in Bangkok, securing 1,388 bookings out of the total 25,220.
Topping the list was Toyota with 7,230 bookings, followed by Honda (4,239), Isuzu (2,539), Mazda (2,277) and Mitsubishi (1,518).
The performance of Proton which launched the Exora MPV during the show, also preceded more established names such as Toyota, Isuzu and Mitsubishi that benefitted from the sales of their pick-up models, the company said.
“This indicates the support and confidence of Thai customers towards the fairly new brand, which offers value-for-money and reliable vehicles,” it added.
The Exora was the best selling Proton model securing a total of 825 bookings, which accounts for almost 60 per cent of Proton’s 1,388 units sold during the event. World’s greatest IT company seeks the best finance professionals
Proton Savvy was the next best-seller recording 19.5 per cent of the total bookings.
“The progress reflects a positive performance in Proton’s export and brand awareness initiatives,” the company said.
In the statement, Proton Holdings Bhd group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir said: “This is only an initial indication that all our export initiatives are showing positive signs of success.
“We have been, and still are, working very hard in paving our way through our identified export markets, and we are glad that Thailand has accepted and recognized us.
“As the automotive hub of South East Asia, we are very encouraged by the growth and prospects Thailand has to offer. With it being an important MPV market in the region, we are pleased that the Exora has been well accepted.”
Thailand is Exora’s fourth export market after Singapore, Indonesia and Brunei, and the fifth Proton model in the country ever since the Malaysian car manufacturer entered the Thai market in 2007.
Proton has since successfully placed itself among the top 10 brands in passenger car sales in the country.