Nasim Sdn Bhd will start the new year with the launch of the new 308 CC on Thursday, January 6. The 2-door coupe-cabriolet will be the first of three new models the company intends to launch during 2011.The 308 CC is said to embody Peugeot’s philosophy of ‘Motion and Emotion’ with a strong emphasis on design, technology and places emotion at the heart of the motoring experience.Read the full news from Bernama below.
NASIM TO LAUNCH PEUGEOT 308CC NEXT MONTH
KUALA LUMPUR, Dec 29 — Nasim Sdn Bhd, the official distributor of the Peugeot cars in Malaysia, will kick off 2011 with the launch of the much anticipated and award-winning 308cc on Jan 6.
The two-door convertible will be the first of three new models to be launched by Nasim next year.
With a stylish and sporty design, luxurious features and advanced technology, the new 308cc is set to grow Peugeot’s presence in the local coupe cabriolet market.
“Our previous coupe cabriolet, the 207cc, was the market leader in the segment and we believe the new 308cc will be just as popular in this niche market,” Nasim’s Chief Executive Officer SM Nasarudin SM Nasimuddin said in a statement on Wednesday.
He said Peugeot was the first carmaker to introduce the coupe cabriolet in the 1930s and the new 308cc further reinforced Peugeot’s position as a market leader in this segment.
With an indicative price of RM200,000, Nasim will showcase the new 308cc at a roadshow to be held at the Bangsar Shopping Centre between Jan 7 and Jan 9.