Perodua: Impact Of New Fuel Price On Automotive Industry Over Next Six Months
KUALA LUMPUR, June 17 (Bernama) — The impact of the recent fuel price increase on the demand for cars in general and those of a smaller capacity in particular, will only be felt over the next six months, Perusahaan Otomobil Kedua Sdn Bhd (Perodua) managing director Datuk Syed Hafiz Syed Abu Bakar said.
According to Syed Hafiz, during the economic crisis of 1998, demand for Perodua’s cars remained strong but there was no significant uptrend.
The focus now was more on customer’s disposable income and loan approvals for the purchase of cars.
“Once everybody gets over the initial shock of the fuel price increase and obtain their rebates, I think we will see a clearer picture of the scenario.
“This will be over the next six months,” he told reporters at the launch of Perodua’s new corporate identity.
Syed Hafiz said given the current situation over fuel prices, the industry players would continue the drive to develop fuel efficient cars like the Viva.
Meanwhile, bookings for the Viva brand have seen a 25 percent increase.
Commenting on the new corporate identity and the brand statement of, “Building Cars, People First”, Syed Hafiz said the exercise was part of Perodua’s aim to remain competitive in the local automotive industry.
“As we move towards deregulation and liberalisation, it is crucial for Perodua to remain competitive. It is very important to build a strong corporate identity and one the customer perceives as a strong brand of quality,” Syed Hafiz explained.
The Perodua logo has been reshaped with a jewel-like finish.