Naza has targetes sales of 1,600 units for the Chevrolet brand for the first year.They are also will bring the Chevrolet Cruze into Malaysia by the second quarter of this year.Read the full news from bernama below.
NAZA TARGETS SALES OF 1,600 CHEVROLET UNITS FOR FIRST YEAR.
KUALA LUMPUR, March 4 — General Motors (GM) Asean aims to boost the sales of its Chevrolet brand in Malaysia with new partner, the Naza group of companies, and more new models.
The Naza group has targeted sales of 1,600 units for the Chevrolet brand for the first year, said its joint group executive chairman Datuk SM Faisal SM Nasimuddin.
“With Naza’s position in the Malaysian automotive industry along with its capability, track record and forward-looking corporate philosophy, I am confident we have found the right partner,” said GM South East Asia operations president Steve Carlisle.
Both GM and Naza plan to bring in the Chevrolet Cruze, a 1.8-litre sedan, into Malaysia by the second quarter of this year, targeting sales of 1,000 to 1,200 units.
“We will explore all possibilities apart from profitability in turning our partnership into a very successful business proposition,” said SM Faisal after the distributorship agreement signing between Naza and GM here today.
Also present was International Trade and Industry Ministry’s Secretary-General Tan Sri Abdul Rahman Mamat who represented the minister Datuk Seri Mustapa Mohamed in witnessing the signing ceremony.
SM Faisal also said the two parties were currently discussing the possibility of completely knocked down (CKD) assembly operations of certain Chevrolet vehicles at the Naza Group assembly plant in Gurun, Kedah.
The company expects to expand its CKD operations in 2011, he said.
“We seek to raise the bar and focus on providing the best cars with latest in technology and design with a combination of CBU (completely built-up) and CKD, and after-sales service,” said Carlisle.
Moving forward, the Naza group planned to offer a wider choice of vehicles to Malaysians, besides bringing in the best technology as well as reputable and established brand names like Chevrolet, SM Faisal said.
The group aimed to increase its current eight dealerships to 18 by end of this year, with the distributors planning to set up five branches, he said.