Modenas has been through the hardship during economy slowdown and this year, they have so many plans to rebuild their brand and introducing new models of motorcycles. Read further info from bernama below:
MODENAS NEW MODELS OF MOTORCYCLES WILL BE INTRODUCED THIS YEAR
A planning which took a period of three years has become an important weapon now for Motosikal dan Enjin Nasional (Modenas) in its fight against the ongoing world economic crisis with so many other companies getting affected.
According to its Chief Executive Officer, Abdul Harith Abdul Rahman, the plan is expected to help Modenas increase its market share of motorcycles sales in the country to 18 percent with the introduction of several new models this year.
“During the three-year period (of planning), Modenas carried out strong research and development (R&D) to come up with more sophisticated models to replace the old models,” he told Bernama here today.
He said the models will be launched beginning middle of this year.
Abdul Harith said Modenas captured 13 percent share of the total sales of motorcycles in the country last year which amounted to 540,000 units.
He said the economic slowdown is expected to bring down the sales of motorcyles by 140,000 units to 400,000 units.
National sales in January showed a drop of 30 percent or 14,000 units compared with the sales in January last year of 54,000 units, Abdul Harith said.
However, Modenas is confident of increasing its market share to 18 percent or sell close to 97,000 units of motorcycles by end of this year with the introduction of the new models and aggressive marketing strategies.
The company plans to achieve its target with the strengthening of 200 of its sales agents nationwide including the supply of sufficient spare parts and the provision of quality service to customers.
Abdul Harith also said Modenas was considering entering the Asian Motorcycle Grand Prix as part of efforts to promote its brandname after having participated in the National Motorcycle Grand Prix only just a year ago.
“I believe the sales of motorcycles will recover in the fourth quarter of this year considering the lifestyle of consumers who have made the Moped as an important means of transport and this will help hasten the recovery,” he said.
He said Modenas managed to retain the export of its motorcyles totalling 10,000 units a year to the Middle East especially Iran while Greece continued as the gateway to the European market.
“The three-year planning which was initiated in 2006 will enable Modenas to retain its performance as well as all its 800 workers and staff and there will not be any single termination,” Abdul Harith said.