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    Jaguar Malaysia, Sisma Auto Sdn Bhd are going to attract more jaguar fans out there with the newly launched of New Jaguar XJ in Malaysia. The new Jaguar XJ offers a complete package of a luxury car with the new fantastic outlook. Previous Jaguar owners will probably think to have this expensive machine too. Read full news from Btimes below.

    Sisma Auto Sdn Bhd, the sole importer and distributor of Jaguar cars in Malaysia, expects to maintain its sales this year, partly helped by the launch of the new Jaguar XJ. 


    The company doubled its sales to about 100 units in 2008 and managed to maintain the sales figure last year despite the global financial crisis. This year, it expects to sell about 100 units as well.

    “In the luxury car segment, you usually see a huge increase during the launch year, and a decline significantly the following year.

    “That did not happen in our case,” said Sisma Auto director Syed Khalil Syed Ibrahim in a Business Times interview in Kuala Lumpur yesterday.

    Syed Khalil expects sales to come from both existing Jaguar customers as well as new Jaguar owners, in which the ratio is about 50:50, helped by sporty, styllish and contemporary designed models, including the new Jaguar XJ.

     “The new XJ is a thoroughly modern interpretation of the quintessential Jaguar … It is the most emphatic statement yet of Jaguar’s new design direction.

    “It has also redefined automotive luxury. Sleek, sporting and sophisticated, it is a spacious four door saloon with the sex appeal of a sports coupe.

    “It is equipped with Jaguar’s proven technologies and its elegant contemporary design looks after the comfort of both driver and passengers,” said Mick Razza, Jaguar’s director of overseas operations, visiting from the UK for the launch.

    The new XJ, which retail price of jaguar xj is expected to be below RM1 million, has several key features including a panoramic roof, new ultra-efficient Gen III engines, air suspension, top-of-the-range 1200W Bowers & Wilkins sound system, Active Differential Control, quick-ratio power steering and more.

    The actual retail price of the new XJ is expected to be available within one to two months.

    The new Jaguar XJ was launched in Kuala Lumpur yesterday.

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