Another step taken by Hyundai to promote their brand in the Europe.This is really a good move by them. Legoland and Hyundai in Germany have announced a new partnership that will see the Korean automaker providing the theme park with a total of 25 vehicles ranging from the small i10 city car to the new iX35 SUV for service and shuttle rides.
The two-year long sponsorship deal also includes the branding of the toy cars used by Legoland’s driving school for children aged 3 to 7.
“LEGOLAND Germany Hyundai offers a fantastic experience to place the brand products in a family environment,” said Sevilay Gokkaya, Head of Marketing & PR at the Hyundai Motor Germany GmbH.
Our national car maker, Proton maybe can take this as an example on how they can advertise about their brand, name and products in the eyes of the world.