A research house said that Proton Exora will give a serious challenge to Toyota Avanza and the Nissan Grand Livina due to its competitive pricing and value for money.Proton Exora is the first MPV manufactured by Proton.
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EXORA TO GIVE OTHER MPV’s SERIOUS CHALLENGE
Despite the economic slowdown, Proton’s maiden multi-purpose vehicle (MPV) slated to be launched in April is expected to give a serious challenge to other close range MPVs due to its competitive pricing and value for money, a research house said.
MIMB Investment Bank, in its latest equity research on the auto sector issued here today, said the Proton Exora, to be equipped with a 1,600cc engine, would be priced below RM80,000.
“At this current price, we believe Exora will give a serious challenge to Toyata Avanza (maximum price: RM72,000 for 1,500cc) and the Nissan Grand Livina (maximum price: RM97,000 for 1,800cc),” it said.
Reviewing auto sales, MIMB Investment said Proton registered a four percent decline in sales to 9,874 units last month, Perodua posted a five percent decline to 11,876 units, while Toyota recorded a more worrying contraction of 41 percent in January sales.
Toyota recorded a 39 percent dip in last month’s sales against the previous year.
On the other hand, Nissan sales in January 2009 came in strong with a 17 percent increase in volume to 2,285 units while its total industry value has dipped by 5.0 percent compared to the same month last year.
Nissan is likely to match its 2008 car sales of 31,000 units if it can maintain the current momentum, said MIMB Investment.
It also said that car manufacturers were keeping mum on their new launches perhaps due to the fear of weak response as the economic outlook continued to look challenging.
To date, only a handful of manufacturers have announced their new models for this year, such as Volvo, Peugeot and Proton, it added.