Sepang, 20 June 2010 – Chery Alado Malaysia had committed to Malaysia motor sports and together participated in WMK MAM-SIC Rally X Series 2010 that held in Sepang International Circuit. The event was organized by MAM in collaboration with SIC together with Wheelspin Events and title sponsor WMK FX Group is organizing the WMK MAM –SIC Rally X Series. Rally X Series 2010 had four rounds thru the whole year that had been planned with an idea of allowing for new competitors to compete in “Stage 1” entry levels events in order to be trained for MAM’s RallySprint Series and ultimately the Malaysia Rally Championship (MRC). Chery Alado is now seriously involved with the events and in collaborate with the Continental Sime Tyre as the official tyres sponsor.
CHERY PARTICIPATION IN WMK MAM-SIC RALLY X SERIES 2010
In motorsport, especially Rally is one of the toughest and challenging activities that need a high spirit to complete the rounds. It’s not a matter of winning but it’s more to prove the ability and efficiency of the vehicle. Participation of Chery in Rally can’t be disputed since Chery International had participated in 2010 Dakar Rally which known as “The World’s Toughest Race”. Dakar Rally was held in Buenos Aires with the route more than 9000 km and it take 16 days to complete the journey. The Chery teams staged a “Chinese Show” with outstanding performances, becoming a highlight of the rally, with strongest lineup ever, Chery had also achieved outstanding results (29th & 30th places out of 150 participants) and completed all rounds with confident.
Get on with this spirit, Chery Malaysia had taken the opportunities to continue the passion to participate in Rally X Series 2010 with one aim; to bring the brand to the next level in Malaysia Automotive Market. Compete with Chery’s own ACTECO engine, modern Steptronic 4-speed automatic gearbox, multilink and independent McPherson suspension with stabilizer, a standard feature of Chery Tiggo 2.0L (Auto), Chery had placed their brand on 22nd ranking out of 34 good and experience participants from various vehicles class, from smallest class compact car with below 1000cc until fully modified turbo 4×4 rally car which it can be proud. As for the 1st comer in Rally Motorsport, the Chery get a good scores when Chery had managed to complete the 1st round with time of 1st run 1:41.35, 2nd run 1:39.44, 3rd run 1:38.00 and last run 1:36.60 with a total time of 6.35.39 competing in the course of 1.3kms.
In view of the fact that there is a good opportunities for Chery to establish their brand name in Motorsport, Chery once again took part in the 2nd round of Rally X Series 2010. With the difference surface of gravel, this time, Chery had decided to drive Chery Tiggo 1.6L (Manual) to perceive the efficiency of the performance for Chery vehicle. In the end, it’s quite surprising in terms of the timing produced where Chery had achieved on the 1st run 1:35.72, 2nd run 1:34.06, 3rd run 1:34.09, 4th run 1:32.09 and last run 1:31.97 with a total time of 7:47.93. Overall result, Chery position had shoot up to 12th position out of 24 participants involved for the 2nd round which ascending about 10 position compare the result for the 1st round at 22nd position.
The main objective of Chery Malaysia involved actively in Motorsport is to create awareness to the public about Chery’s product and to prove the present and durability of Chery’s vehicles. Chery is not fighting for the championship but Chery are more focusing to add extra point to its brand and products. This is a good exposure to Chery to promote and to educate Malaysian to change their perception towards Chery products. Hereafter, Chery Malaysia will always look forward to grab any opportunities in any fields in order to build a world class brand.
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