Changan Berjaya already launched 2 new car model from China which is called Chana Era CV6 and Chana Era CM8. The name sounds weird right? Maybe it is hard for Malaysian to accept China made vehicle in Malaysia. But slowly, it will take over the cheap car market in Malaysia and be a good competitor to our local car manufacturer like Perodua and Proton. With this good competition, we will have better & more choice and good quality cars.
CHANGAN BERJAYA AUTO SDN BHD START SELLING CHANA ERA CV6 COMPACT & CM8 MPV
from bernama and btimes
Changan Berjaya Auto Sdn Bhd, which assembles and distributes Chana motor vehicles in Malaysia, plans to sell 5,000 units this year despite the global economic slowdown.
Its chief executive officer, Datuk Tony Khor, said the two models, Chana Era CV6 (compact vehicle) and Chana Era CM8 (multi-purpose vehicle), which debuted in the local market today, were attractive due to its affordable prices.
Deputy Prime Minister, Datuk Seri Mohd Najib Tun Razak, launched the two vehicles here today.
Khor said the company planned to make Malaysia the assembly hub for Changan in the region, particularly Association of South-East Asian Nations, with emphasise on right-hand-drive market.
He said this would be done on a joint venture basis with Changan Automobile Co, the manufacturer of Chana brand, which would provide technical expertise.
“We will be signing a few memorandums of understanding with several foreign parties at the end of this month to export these cars,” he told reporters at a media briefing recently.
Khor said the company planned to export about 5,000 units by middle of this year.
Meanwhile, Changan Berjaya executive director, Datuk Francis Lee, said among the countries the company was eyeing were Thailand and Indonesia.
“We think sales of about 10,000 to 15,000 units will be ideal before we invest in a plant here. We will monitor the situation within these 18 months before making a decision,” he said.
The company has so far invested about RM10 million for its operation, he said.
Chana Era CV6 and CM8, which are targeted at first-time car buyers and those who have small businesses, offer Italian designs, Japanese technology and German engineering.
Chana Era CV6 price sells at RM36,862 (on-the-road) and Chana Era CM8 at RM37,717 (on-the-road).
Changan Berjaya Auto is a 51 percent subsidiary of Berjaya Group Bhd and has been licensed by Changan Automobile to manufacture, assemble and distribute the Chana brand motor vehicles in Malaysia.
ChangAn, which owns the remaining 49 per cent stake in Changan Berjaya, is the fourth largest carmaker in China.
It is expected to sell about 900,000 units in 2008, up from about 857,690 million in the previous year.
The firm can produce up to 1.5 million cars a year from 11 plants in China with assets of some RM20 billion.
It has 40,000 staff and presence in 45 countries.
Changan Berjaya is banking on the CV6 and CM8’s “chic Italian design, advanced Japanese technology and exacting German engineering” to drive sales.
“This combination, backed by our promise of complete peace of mind, has produced a very affordable car which Malaysians will buy because they want to, not because they have to. We hope to sell 3,000 units of the Era CV6 and 2,000 units of the CM8,” Khor said.