Sime Darby Auto Connexion Shifts Into High Gear
KUALA LUMPUR, Oct 16 (Bernama) — Sime Darby Auto Connexion Sdn Bhd (Auto ConneXion), a wholly-owned subsidiary of Sime Darby Motor Division, is shifting into high gear from this month with a campaign to strengthen its position as a key player in the automotive industry.
Auto ConneXion manages the Ford, Land Rover and Alfa Romeo brands following the restructuring of Sime Darbys automotive business in Malaysia this year.
Starting this month, all sales and service facilities for Ford, Land Rover and Alfa Romeo nationwide will roll out the Auto ConneXion branding as part of a new corporate identity, the company said Thursday.
Sime Darby Bhd’s president and group chief executive Datuk Seri Ahmad Zubir Murshid said in a statement that multi-franchising was a global trend that benefitted both automotive companies and customers.
“It is about expanding our market reach and giving real value to customers. By rationalising our back-end operations while maintaining the distinctive brand identities on the retail front, we are able to achieve cost-effectiveness and better serve our customers, particularly those outside the Klang Valley,” he said.
Auto ConneXion will launch new products for Ford, Land Rover and Alfa Romeo over the next few months, a move which is expected to drive the company’s growth.
The company is currently running a five-month after-sales campaign that offers savings on standard engine oil service of any Ford, Land Rover and Alfa Romeo vehicle at its branches and participating dealers.