AAM is the backbone of the Motorsport in Malaysia and now they had launched a new membership programme named AAM A1 Team Malaysia Unicard.Read the full story from Bernama below
AAM INTRODUCE NEW MEMBERSHIP PROGRAM FOR YOUNG DRIVER
KUALA LUMPUR, June 2 — The Automobile Association of Malaysia (AAM) has launched a new membership programme targetted at young drivers in order to educate them on the importance of road safety.
Named AAM A1 Team Malaysia Unicard, it will offer young drivers benefits while at the same time, capitalise on the popularity of the A1GP team to encourage the uptake of the new card, the company said in a statement today.
The programme will also allow AAM to fulfill three important objectives which are inculcating the importance of road safety to young drivers, providing them with around the clock breakdown assistance, and growing AAM’s membership base for the future.
The new membership programme, aimed at the 18 to 23-year old category of drivers, comes free of charge and members will have to pay subsidised charges only when they require any service.
The programme is also an extension of the existing AAM A1 Team Malaysia card that was introduced in 2008 in collaboration with A1 Team Malaysia.
membership for free?? wow…
It is another marketing technique to rope young drivers in. Similar program like the McD advertisement showing kids with their parents blissfully enjoying their meal. This you can see the target audience is becoming younger and younger and that’s where the money is.
It is good that AAM does something useful as I see there no concerted effort by any sector or organization to promote road safety to young drivers here. AAM does this but they are not a charitable organization. JPJ should be proactive in doing this but instead nothing being done to promote road safety. I think with Datuk Suret Singh on board the Jabatan Keselamatan Jalan Raya (JKJR) it can do a better job in creating this awareness.