BMW and Pininfarina are the byword for cutting edge technology, style, dynamics and aesthetics. With the BMW Pininfarina Gran Lusso Coupe, the two time honoured companies are unveiling the outcome of their first collaboration at the Concorso d’Eleganza Villa d’Este 2013. The BMW Pininfarina Gran Lusso Coupe is a one off and represents the exclusive interpretation of a luxurious BMW Coupe as seen through the eyes of Pininfarina.
With the BMW Pininfarina Gran Lusso Coupe, the BMW Design team took up exclusive design aspects such as luxury and elegance and fed them into a creative exchange with long-established specialist car designer and manufacturer Pininfarina. In this elaborately created one off, the renowned companies BMW Group and Pininfarina joined forces to bring an idea to fruition, ‘The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,’ notes Karim Habib, Head of BMW Design.
The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas. In Pininfarina we have found the ideal partner to lend shape to this vehicle concept.
With its broad, wheel-focused stance, the front of the BMW Pininfarina Gran Lusso Coupe radiates sheer presence and dynamics. The hallmark double-kidney grille and the road focused headlights with their suggested twin circular look reveal at a glance the family bond with BMW. At the same time the distinctive Pininfarina elements have been interpreted with Italian finesse to lend the front end a special flair.