The all-new premium class Fiat Viaggio sedan’s debut is without a doubt one of the eye catchers at the 2012 Beijing International Auto Show. The Fiat Viaggio symbolises an ideal journey between Italy and China, and its Chinese name Fei Xiang reinforces the message, evoking the experience of a flying dream towards the discovery of a new lifestyle totally befitting the brand positioning La Vita e Bella (life is beautiful) which embodies the Italian philosophy of living life to the fullest with passion and style.
Inspired by Italian design, the new Fiat Viaggio teams modern-day fashion elements with a note of lasting classics that add to the passionate Italian legend. Designed by Fiat Group’s Style Centre in Turin, the Fiat Viaggio has a timeless, clean-surfaced expressive exterior design that blends fluid and curvaceous forms with strong proportions. A contemporary Fiat “face” ensures unmistakable brand identity. Rear tail lamps with refined LED lights deliver an image of superior quality.
The Fiat Viaggio is tastefully designed inside and out with discernible Italian style. Fiat designed the Viaggio to be a world compact sedan unlike any others in its segment. Equipped with the overall dimensions which are lower, wider, and longer inherited from the architecture and platform upon which it is based, the Fiat Viaggio affords a dynamic appeal tuned to bring class-leading ride and handling. An extended C-pillar enables a sleek silhouette. The abundance of elegant chrome details from the entry trim level gives the Fiat Viaggio a highly sophisticated look.
The on-board experience is characterised by a “driver centric” interior design a unique “floating island bezel” which combines the cluster and centre stack and helps distinguish the interior from others. No films, faux woods, or imitation metals, the dashboard boasts a clean, applique-free execution featuring high-quality soft-touch surfacing with tactile grains in an elegant and warm dual tone black and beige cabin. Premium quality materials result in premium tactility. A balanced presence of chrome details and silver-plated elements add brightness and a touch of sophistication to the elegant dashboard. On top trim levels, the presence of the 8.4 inches touchscreen radio navigation unit adds to the sophisticated environment a top high-tech feature unique to the segment.
The new four-dour, five-seater Fiat Viaggio sedan is based on the CUSW (Compact US Wide) architecture. It is the most advanced within the Fiat Group, and it is also the basis of the new Dodge Dart, presented at the Detroit Motor Show in January 2012. The CUSW architecture is, in turn, derived from the Compact architecture originally developed for the best-selling Alfa Romeo Giulietta, a framework that enables the Italians and the Americans to share technologies and components and most of all best practices for engineering and design capabilities.