The Range Rover Evoque created the premium compact SUV segment since going on sale in September 2011. Recipient of more than 100 international awards, the Evoque has been an unprecedented global success attracting a whole new group of customers to Land Rover. Thanks to its unique combination of dramatic design underpinned by the brand’s core credentials of capability and luxury, 70% of customers are new to the SUV segment and the Land Rover brand.
Personalisation has formed a key part of the Range Rover Evoque’s appeal. Each of the three standard trim levels, Pure, Prestige and Dynamic can be further individualised with a huge range of options from alloy wheel designs and contrasting roof colours to 16 ‘Designer Choice’ interiors.Now, Land Rover has extended the principle by offering an exclusively designed Range Rover Evoque Special Edition created as a result of a collaboration between Land Rover Design, led by Gerry McGovern with Victoria Beckham, winner of the coveted Designer Brand of the Year award at the 2011 British Fashion Awards.
The Special Edition will be built at Halewood manufacturing facility in Liverpool and hand- finished by Land Rover’s Engineering to Order division (ETO), Essential to the design is the high quality hand-finished matt grey paint, with contrasting gloss black finishes on the roof, side, bonnet vents, wheel arches and wheels, giving the overall vehicle a stealth-like quality. Further underlining the bespoke luxury theme of this vehicle is the use of rose-gold accents on the unique 20″ gloss black forged alloy wheels, badging and grille surround limited solely to this Special Edition.
Continuing the exterior theme is the application of rose-gold to the interior where it can be found on the centre console rotary switches and Drive Select Rotary Shifter. Other surfaces have been deliberately understated to reflect the exterior through the extensive use of soft feel black paint on the switchgear, a piano black centre console and dark textured machined aluminium. Ultra-luxurious mohair mats and microsuede headlining heighten the sense of occasion still further. The all-encompassing vision of this car extends to the loadspace which is trimmed in the same quality materials and will come with an exclusive four-piece leather luggage set lined in the same microsuede as the rooflining.
Essential to the design, was the development of a hand-finished matt paint that gives the car a, stealth-like appearance and maintains the solidity of the original design. The colour also serves to highlight the inherent drama of the Evoque’s design. The vehicle’s carefully crafted proportions come to the fore with the use of a Santorini Black gloss finish on the roof, the sills and wheel arches, which serves to contrast the matt finish bodywork. Gloss black is further used for the bonnet and side vents, Range Rover lettering, lower bodywork finishers, exhaust finishers and fog lamp surrounds. Changes to the materials used in the head and tail lamps darken their appearance in keeping with the overall aesthetic.
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