At the 2012 Beijing Motor Show, Automobili Lamborghini presents the ultimate super athlete in the SUV segment. The Lamborghini Urus Concept is completely redefining dynamics and design in this category. The Urus combines unique design, a fascinating interior and outstanding performance with versatility and everyday usability.
The luxury SUV segment is successful worldwide and promises continued strong growth a luxurious and powerful SUV is the most emotional way to drive a four-door vehicle equipped to meet all the demands of everyday mobility and yet enjoy refined driving fun. The Urus means that a Lamborghini can now be used by a household as its primary car. This expands the brand’s customer base enormously appealing to families and to the drivers of Lamborghini super sports cars who have thus far driven SUV models from other brands.
Lamborghini design is unique. Every Lamborghini is an artwork of avant garde design, a technical sculpture in rapid movement. Every Lamborghini is pure and minimalist exhibiting a clear focus on what matters. The Lamborghini Urus concept car adheres to this logic just as firmly as the Aventador sports car. Extremely tight, razor-sharp lines define a precision that is at the very forefront of automotive design. And the clean, taut, finely executed surfaces show the exceptional degree of competence and experience possessed by Lamborghini in design, construction and bodyshell manufacturing. The result is a tremendously precise design language with a strong technical appeal that is amazingly spirited and light in its expression.
The Lamborghini Urus completely redefines the term sporty within the SUV segment, yet without restricting its everyday usability. This is particularly evident in its interior the driver and up to three passengers feel like they are wearing a perfectly made to measure suit carefully fitted, but comfortable. Yet there can be no doubt that what we are dealing with here is the ultimate sports car among SUVs. Virtually the complete interior is in keeping with the Lamborghini lightweight design strategy finished in carbon fiber reinforced polymer.
Automobili Lamborghini possesses a unique competence in the use of carbon materials, and exhibits this innovative technology in the Lamborghini Urus Concept car. The center tunnel is particularly notable, an open, skeletal carbon fiber structure made from Forged Composite. It carries through the entire interior and is only partially clad in leather-upholstered cushioning. Single cushions also clad the four bucket seats. The seating position is lower and flatter than in any other vehicle in the segment. Also all four bucket seats are made from Forged Composite.