According to the Chinese Zodiac, this is the Year of the Dragon, which is held with high regard in Chinese culture. The dragon symbolizes strength and power and is an aspirational character normally associated with royalty and good fortune. It was these characteristics that inspired the upscale design of the Jeep Wrangler Dragon concept.
As its name suggests, the concept features design elements that have been inspired from Chinese culture. These elements start with bronze-gold details inside the front grille slats, headlamp surrounds, and Jeep badging in the front and rear. The same color has been used for a pad-printed engine cover, bolts for the fuel-filler door, and the tail lamp assembly, a Chinese dragon character side badge, and wheel center caps.
The rest of the exterior gets black highlights and a tone-on-tone dragon decal the runs down the side of the Jeep. There is a dragon motif on the carbon-fiber insulator under the hood and on the black spare-tire cover.
The interior is a continuation of the black and bronze-gold theme, with the former the color of the seats while the latter covers up the piping. Magic Wand metallic leather is found on the sides while a laser-etched dragon pattern can be found on the headrests