It’s a jungle out there and who better to navigate the streets of New York during Fashion Week than Mercedes-Benz and its Fashion Ranger vehicle, the all-new 2011 M-Class SUV, which is taking to the streets of New York City to preserve and protect the fashion capital of the world while on the hunt for the city’s most beautiful creatures. Celebrity Stylist Annabel Tollman leads a pack of Fashion Bloggers charged to carry out the expedition over five days during Mercedes-Benz Fashion Week NY taking place at Lincoln Center from September 8-15, 2011.
Headquartered at Lincoln Center, home of Mercedes-Benz Fashion Week, the M-Class Fashion Ranger SUV is patrolling Manhattan and carrying out fashion expeditions such as a search for best gazelle like legs, the wildest shoes, Alpha editor sightings, an animal print rescue, and a hunt for the five fiercest handbags. If spotted, the Mercedes-Benz Fashion Ranger is escorting its stylish catch to their next destination and is showcasing their look via paparazzi photo. Several trophy looks are receiving invitations to Mercedes-Benz Fashion Week runway shows as well as an invitation to the official Fashion Ranger culmination event, hosted by Annabel Tollman in the Mercedes-Benz Star Lounge at Lincoln Center.
Mercedes-Benz USA (MBUSA), headquartered in Montvale, New Jersey, is responsible for the distribution, marketing and customer service for all Mercedes-Benz and Maybach products in the United States. MBUSA offers drivers the most diverse line-up in the luxury segment with 14 model lines ranging from the sporty C-Class to the flagship S-Class sedans and the SLS AMG supercar. MBUSA is also responsible for the distribution, marketing and customer service of Mercedes-Benz Sprinter Vans and smart in the US.