Bugatti never stops experimenting with expensive iterations of its most expensive car in the world. This time, Bugatti presents a unique version of its Grant Sport model, the Bugatti Veyron Grand Sport L’Or Blanc, which is the world’s first motor car to wear the finest porcelain on its body, as well as in its cabin. It captivates with an abstract exterior design.
The security officer nods, the door opens. Amidst pure white walls bright spotlights illuminate a Bugatti Grand Sport that is placed in the center of the spacious room. We have entered the hidden world of the Bugatti Design Studio. The team around Bugatti’s Head of Design Achim Anscheidt works in a quiet and focused atmosphere as they walk around their latest object of desire. Several times they stop, take a step to the left and to the right; they bend down and up again, looking intensely at the Grand Sport from different angles.
They analyse the reflections of light on the car’s body before they step back for a moment to get an overall impression of their work. Thin blue lines flow over the bright white exterior of the fastest convertible in the world.
The creation bears the name “L’Or Blanc.” It represents an automobile that redefines the art of design. If you look at it through the eyes of a designer, you will recognize that it is the reflection of the studio lights on the body that attracts their interest. Positioned beneath a special light, the car is set in an ideal environment that provides an excellent image of the reflections. The studio light is reflected on the invisible edges between the body shapes of the Grand Sport. In numerous stages each reflection line is translated by Bugatti’s designers onto the car body that has been pre-painted in a vibrant white tone. They use a precision tape made of Japanese soft tissue that can be easily torn off by hand. It adheres perfectly to sulphur-containing plasticine. By stretching them to a certain degree, these tapes are “lined” in pieces up to five meters long across the whole exterior of the car.