Eventhough Malaysian made car is considerably cheap compared to imported car, their customer service is almost on par with imported brand.Read the full news from Bernama below.
NATIONAL CAR ALMOST ON PAR WITH IMPORTED CAR CUSTOMER SERVICES
KUALA LUMPUR, Local productions Inokom, Naza, Perodua and Proton still trail the non-national car brands in terms of customer satisfaction.
According to the J.D.Power Asia Pacific 2009 Malaysia Sales Satisfaction Index (SSI) Study,national brands overall, demonstrated the greatest improvement in the delivery timing factor and also improved considerably from 2008 in sales initiation and delivery process factors.
“Although national brands still trail non-national brands by 16 index points, this is considerably less than the gap observed last year of 29 points,” J.D.Power, a global information services provider, said in a statement on Friday.
The study, in its seventh year, measures new vehicle owner satisfaction with the sales and delivery experience and examines seven key factors that contribute to overall satisfaction.
The seven factors are salesperson, delivery process, delivery timing, paperwork, dealer facility as well as deal and sales initiation.
The study indicated that overall sales satisfaction increased by three points from 2008 to an average of 781 this year.
“Satisfaction increased in three of seven factors, namely,salesperson, delivery process and delivery timing. Delivery timing increased the most notably,” J.D.Power highlighted.
Meanwhile, Isuzu ranked highest in overall new-vehicle sales satisfaction, with a score of 805.
Following Isuzu in the rankings are Toyota (798)and Suzuki (793).
Honda, Mitsubishi and Nissan also ranked above the industry average (tied at 783 each).
The 2009 Malaysia SSI is based on the response of more than 2,400 new-vehicle owners who made purchases between September 2008 and April 2009.
macam percaya macam tak percaya.. entahlah
Quality and customer satisfaction are moving targets. As new benchmarks are achieved, customer expectations increase. That’s why never underestimate the 16 index point. Look achievable? Nope, not at current service quality dished out by our local boys-still a long way to go.