MITSUBISHI MOTORS MALAYSIA HOPES TO IMPROVE PERFORMANCE.
Mitsubishi want to set up more 3S centres in order to give the better serve for the customer and improve its performance.Read the full news from Bernama below.
MITSUBISHI HOPES TO IMPROVE PERFORMANCE.
Mitsubishi Motors Malaysia Sdn Bhd hopes to improve its performance this year and will bring in new models as part of its sales strategy.
Its chief financial officer, Shinya Ikeda, said the company would continue to study local market trends to find out what the customers wanted.
“Last year, we managed to capture 1.4 percent of the overall market share in the country and was among the top four in the non-national car segment,” he said.
Ikeda said this at a media briefing after jointly officiating the ground-breaking ceremony for its second 3S (sales, service and spare parts) centre with Datuk Ismail Salleh, managing director of its Sarawak dealer, Jimisar Autotrade Sdn Bhd.
He said sales in 2008 rose to 7,318 units from 4,414 units in 2007.
“Our Triton did very well. Last year it was the second most popular pick-up truck and enjoyed 19 percent share of the market in the segment,” he said.
Shinya said the setting up of more 3S centres was important in order for the company to better serve its customers and also to boost sales.
“The new centre will be ready in four months and this will bring the number to 43 nationwide,” he said.
Earlier, Ismail said an initial investment of RM3 million would be spent on the centre.
He said the company believed in the market potential of Mitsubishi vehicles.
“We believe we can achieve an average sales of 25 units per month here once our 3S centre if fully functional,” he said.
Ismail said with the support from Mitsubishi Motors Malaysia and effective marketing strategies, the company was confident of capturing a bigger market segment in Sarikei, Kapit, Mukah, Selangau and Bintangor.