Honda, one of the main player in Malaysian automotive is confident ot achieve 35,000 target sales during this economic turndown.Read the full story from Bernama below.
HONDA MALAYSIA IS CONFIDENT OF ACHIEVING THEIR SALES TARGET
BUKIT MERTAJAM,– Honda Malaysia Sdn Bhd is confident of achieving its sales target of 35,000 units of vehicles for this year despite the gloomy economic outlook.
Its managing director and chief executive officer Toru Takahashi said as of May this year, the company had sold 17,313 units of vehicles.
“In the beginning of 2009, the market shrunk 12 percent in four months from January to April. In spite of this, Honda gained the number one position in the non-national passenger car market segment in that period,” he said at media conference after the opening of JM Motor Venture Sdn Bhd, Honda’s 58th showroom, here Monday.
Giving the breakdown, Takahashi said sales of the Honda City model contributed 51 percent of the total sales for the first four months of 2009.
This was followed by 17 percent for the Honda Civic, 16 percent for the Honda Accord and nine percent for the Honda CR-V, he said.
On the opening of its new showroom in Penang, Takahashi said this was due to the growing demand in the state.
He said that over the years, the Penang automobile market increased from 39,858 units in 2002 to 46,254 units in 2006, representing a growth of 16 percent in seven years.
Since the establishment of Honda Malaysia in 2001, sales in Penang had grown more than six times, from 415 units in 2002 to 2,958 units in 2008, Takahashi said.
To date there are 58 Honda dealers nationwide, with 55 of them operating Honda 3S (sales, service and spare parts) centres, he said.