BMW sales in Malaysia seems to be well event with the current economic slowdown.Read more on the story from Bernama below.
BMW HOLD STEADILY DURING ECONOMY SLOWDOWN
KUALA LUMPUR, — BMW Malaysia sees the local market for prestige cars remaining resilient this year.This is despite the global economic slowdown which has led to the worldwide market for such vehicles falling 25 percent.
Its managing director Geoffrey Briscoe said the company expected sales this year to be more or less the same, as in 2008.
“In fact at the moment, it is slightly ahead. There has not been a massive collapse in Malaysia’s prestige cars market as we were still able to sell as many cars as last year,” he told Bernama after today’s media launch of the BMW Shorties 2009 programme.
Last year, the local prestige cars market was at 8,300 units sold, with BMW contributing 3,500.
Briscoe said now is the best time to buy cars as the interest rate was low, and inventories still high.
Briscoe also said BMW would continue to introduce new units this year despite the economic slowdown.
“We will be launching the new Z4 this June and a number of other new passenger cars, including one which is diesel powered,” he said.
According to Briscoe, the new cars are expected to be introduced in the third quarter of this year.
Meanwhle, the BMW Shorties is a corporate social responsibility (CSR) programme by BMW Malaysia, in the form of a short film competition to support the Malaysian film industry.