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  • MERCEDES TARGETS TO SELL UP TO 1.700 C-CLASS UNITS THIS YEAR.

    Mercedes Vice president of sales and marketing for passenger cars, Florian Mueller (right) and Mercedes-Benz Malaysia product management senior manager Alveen Yeo.

    The Mercedes-Benz C 250 CGI had been launched on the 5th March 2010 in Malaysia and Mercedes targets to sell 1,700 units of C-class for this year.Read the full news from Bernama below.

    MERCEDES TARGETS TO SELL UP TO 1.700 C-CLASS UNITS THIS YEAR.

    SEPANG, March 5 — Mercedes-Benz Malaysia Sdn Bhd is targeting to sell 1,600 to 1,700 units of its C-class passenger car this year.

    Vice president of sales and marketing for passenger cars, Florian Mueller, said the target was achievable as the C-class car had proven its capability in terms of sales in the previous years.

    Speaking to reporters after the Mercedes-Benz C 250 CGI launch here today, Mueller said the new model was expected to contribute 15 per cent of the total sales of the C-class this year.

    “For a start, we have received more than 80 pre-launching bookings of this new model,” he said.

    Mueller said Malaysians have started to believe in Mercedes-Benz cars which are produced locally (completely knocked down or CKD) rather than foreign-made models (completely built-up or CBU).

    “This was well projected in sales last year when only 10 to 15 per cent of our total unit sales were contributed by the CBU cars,” he said.

    “We have proven that the Malaysian-made Mercedes-Benz does not lose in any aspect against the CBU cars,” he added.

    Currently, three Mercedes-Benz models from the best-selliing eight are produced locally, namely the C-class, E-class, and S-class.

    “Moving forward, we are set to launch a high-end sports car, the Mercedes-Benz SLS AMG, in the Malaysian market by end of this month,” Mueller said.

    “It will be at the same time with the international launch in Germany,” he said.

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