Volvo Car Malaysia Sdn Bhd has lowered the price of Volvo’s premium entry level sedan, the 2.4-litre S40, to boost sales especially from potential buyers of Japanese models such as Toyota Camry and Honda Accord.
The newfacelift S40 now sells at RM169,500 (on the road without insurance), more than RM10,000 off the RM181,500 price tag of its predecessor.
The refreshed S40 is more than 30 per cent lower than its main European rivals (the likes of BMW 3 Series, Mercedes-Benz E-Class and Audi A4)
VCM president Robert Norrman noted that the profile of an S40 buyer is generally someone who is young and wants to upgrade from an Asian or Japanese brand, to enjoy a premium, luxury car with better performance and handling.
With the new price strategy, VCM expect to sell at least 30 units a month or an average of one S40 a day. The previous S40 had an average annual sales of 200 units.
Overall, VCM is targeting sales of over 1,000 units of Volvo vehicles this year, up from some 700 units in 2007.
Norrman said although it is cheaper, the refreshed S40 is much improved in all aspects including design and safety, over its predecessor.
“Like all our models, the S40 embodies Volvo’s leadership and commitment to safety and its unique Scandinavian design,” he added.
The facelift S40 follows closely on the heels of hugely successful launch of the sporty two-door C30 coupe recently.
The S40 gets a completely new, sportier and more prestigious front with elements from the new Volvo S80 and V70.
The front is now 3mm longer than the previous version. The grille is completely new with an updated, deeper mesh pattern that clearly distinguishes the S40 model, and with additional chrome to emphasise the premium feel.
The rear bumper has been redesigned and is unique for the S40 and V50 models respectively.
The design and technical refinements in the new Volvo S40 focused on improving the models’ already highly appreciated characteristics and on tackling weaknesses identified by customers, for instance when it comes to interior storage space.
The design team exploited every available cubic centimetre in an intelligent way. The all-new design of the centre console and the door inside panels, for instance, has increased storage capacity and added even greater flexibility to the interior.
- Driver’s Environment
Park Assist Rear and Park Assist Front
Hands-free for GSM pocket phone
Turn-By-Turn Navigation System
- Comfort & Versatillity
Illuminated vanity mirror, front passenger
Power windows, front and rear
ECC Electronic Climate Control
Interior air quality system (IAQS)
- In-car entertainment
Integrated 6-CD changer with MP3/WMA compatibility
Remote control from the steering wheel
Engine Name 2.4i
Engine Type Description Five-cylinder petrol
Power Train Front wheel drive
Number of cylinders 5
Engine Displacement 2435 cc
Engine Bore 83 mm
Engine Stroke 90 mm
Max Engine Power 125 kW
Horsepower 170 hp
Horsepower rev 6000 rpm
Torque 30 Nm
Torque rev 4400 rpm
Fuel type Petrol
Fuel Capacity 62 l
Cargo Capacity 404 kg
Towing Capacity 700 kg