Infiniti, the luxury brand of the Renault-Nissan Alliance has officially arrived in Malaysia.It’s new showroom was opened at the heart of Kuala Lumpur at Chulan Square in Bukit Bintang.Four new Infiniti models were introduced – The FX SUV, EX crossover, M sports sedan and the G coupe, all sharing the same 3.7-litre V6 engine. Read the full news from Motortrader below.
INFINITI ARRIVES IN MALAYSIA
To most Malaysians, Infiniti is a name that would be associated with that brand of fuel which has an extra dosage of additives and some might even think of a well-known brand of audio equipment (though that’s spelt ‘Infinity’). However, there is a brand called Infiniti which has been around since 1989 and its products are luxury cars. Car enthusiasts would know the brand, of course, and they would also know that it is to Nissan what Lexus is to Toyota.
It’s hard to say if Infiniti was not created for the US market because that’s where it first appeared (almost at the same time as Lexus) and has been highly respected for its sporty products. In fact, one could draw the parallel when comparing Lexus and Infiniti with Mercedes-Benz and BMW. Until about 6 years ago, it wasn’t a global brand and was only offered in a small number of markets outside North America. But since 2005, Infiniti has gone global and is now over 20 markets. By 2013, another 25 more markets will get the brand.