Kia is trying whatever it takes to get publicity. This time, they have unveiled a special edition car for Superman! Really, does Superman need a car? Well, they anticipated that Batman would replace his cool BatMobile with this and now Superman needs to give up flying for this! What do you say?

This Optima Hybrid signals the continuation of a 10-month, eight vehicle partnership between Kia and DC Entertainment based on the iconic characters that make up the Justice League, Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg. An eighth and final vehicle will be an amalgamation of all seven Super Heroes in one. Influenced by the artistry of comic book visionary, Jim Lee, the Justice League inspired Kia vehicles serve as a force for good in the world by raising awareness of DC Entertainment’s .

Working together, Kia, DC Entertainment and Super Street magazine designed and built the Superman-themed Optima Hybrid, a one of a kind Kia that represents the strength and fortitude of the world’s most iconic Super Hero. The Optima has been widened with custom fenders, giving the vehicle a muscular appearance, and it features an adjustable suspension system that can raise and lower the vehicle with the push of a button. The stylized color scheme on the hood spotlights Superman’s unmistakable chest emblem while an eye-catching red paint design extends to the trunk, evoking the look of his crimson cape. The beveled front grille resembles Superman’s belt, and the red headlights glow with the same intensity of his heat vision.

The interior of the Optima Hybrid is upholstered with custom materials chosen for their unique appearance and texture to reflect Superman’s impenetrable battle armor. And Superman’s iconic “S” shield is integrated into the seats and steering wheel to give it the right heroic touch.

As Kia’s sales have grown, so has the company’s role as a responsible corporate citizen, and the Superman-themed Optima furthers those efforts with two video screens in the front seat headrests.