SHOULD OUR CAR MANUFACTURER USE SOCIAL MEDIA TO PROMOTE THEIR CAR? FACEBOOK, TWITTER, YOUTUBE AND FLICKR
By iz • Oct 14th, 2009 • Category: ! DAILY LATEST INFO, ! Hot Info > Lets talk here!
Many peoples nowadays already addicted with the social media such as Facebook and Twitter.Everyday we always heard about Facebook and Twitter promoted by radio station while driving.These two social media is quickly becoming the new standard in successful marketing.
A new study has found that the effectiveness of traditional advertising has been on the decline for years and a strong social media presence,is quickly becoming successful marketing.From that study, they found that German brands like BMW and Mercedes dominate while Japanese and American brands are largely absent.
From that study, they also have found that luxury automakers are not maximizing the full potential of social media in their communications efforts.The study was run by MH Group Communications and Forum Strategies & Communications, based out of New York.
It concluded that the industry has yet to tap the full potential of social media by utilizing an integrated and holistic approach, and are focusing their efforts on YouTube, Facebook and Twitter rather than the full spectrum of social media platforms where benefits could be gained.
It also revealed that social media conversations around luxury automakers focused on four key topics: Admiration of the brand, sales and deals, questions about features, service and availability, and news and vehicle announcements.
Using unique measurement methodologies to determine the size and activity level of communities around specific auto brands across Facebook, Twitter, YouTube, and Flickr, the study was able to rank the brands in terms of their engagement in social networks.
Malaysian car maker should take action to promote their car using the social media so that their brands are known around the world.It is a cheap advertising but really a successful marketing.
In the overall rating, the nine luxury automakers considered ranked as follows:
1. BMW
2. Porsche
3. Audi
4. Mercedes
5. Cadillac
6. Lexus
7. Acura
8. Infiniti
9. Lincoln
SHOULD OUR CAR MANUFACTURER USE SOCIAL MEDIA TO PROMOTE THEIR CAR? FACEBOOK, TWITTER, YOUTUBE AND FLICKR.
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setuju.. facebook, twitter, youtube, frindseter dll adalah medium iklan murah.. TETAPI IA ADALAH MEDIUM IKLAN YANG BAGI SAYA AMAT2 BERKESAN.. majoriti pengguna facebook, twitter, myspace, youtube, friendster akan meluang masa lebih 30 minit setiap kali membuka laman2 soial ini.. jadi kita dapat lihat potensi PENGIKLANAN DI LAMAN SO**** AMAT BESAR SAMA SEKALI..
oleh itu saya syorkan PROTON merebut peluang pengiklanan dalam media ini.. bukan saja dengan mewujudkan akaun di facebook, twitter sebaliknya turut sama mengiklankan produk Proton di laman2 ini.. dengan wujudkan akaun, segala permasalahan, komen, pandangan pengguna dapat diutarakan dengan lebih berkesan
Selagi Proton tak bina kete SUV 2 litre,RWD sports coupe,Luxury sedan 2.5 litre above jangan harap diorang nak usha jenama ni.Dulu ade juga org Singapore buat mcm gini tapi majoriti buat lawak bodoh jer.Lu org fikirkan dulu mat saleh dan mungkin org Asia sendiri kutuk Hyundai dan Kia tapi skrg lu tengok semenjak diorang buat model gila2 seperti 7 seater SUV,Luxury car,Turbodiesel car mat saleh pula yang semakin minat ngan jenama ni.Itulah kenyataan kalau nak main di peringkat antarabangsa
Laa hangpa ketinggalan zaman kot… sebelum dilancarkan exora…. Proton dah promosi kat tweeter dan facebook… kat tweeter ada 2 satu official dan satu lagi tidak.
ini facebook exora official http://www.facebook.com/group.php?gid=2250603689#/protonexora?ref=ts
kekitaan
maksud dsini bukan buat akaun dalam facebook tapi iklankan produk dalam facebook.. kalau dah ada ok la, tapi kena kuatkan promosi biar org tahu kewujudan Proton dalam facebook
NORMAN CAKAP
“Selagi Proton tak bina kete SUV 2 litre,RWD sports coupe,Luxury sedan 2.5 litre above jangan harap diorang nak usha jenama ni.Dulu ade juga org Singapore buat mcm gini tapi majoriti buat lawak bodoh jer.Lu org fikirkan dulu mat saleh dan mungkin org Asia sendiri kutuk Hyundai dan Kia tapi skrg lu tengok semenjak diorang buat model gila2 seperti 7 seater SUV,Luxury car,Turbodiesel car mat saleh pula yang semakin minat ngan jenama ni.Itulah kenyataan kalau nak main di peringkat antarabangsa ”
apa2 ajer memang setuju 100% ngan Norman.. Proton kena pelbagaikan produk dan mula membina produk yg boleh naikkan nama Proton spt Luxury Sedan, SUV dan sport car atau super car.. tak kisahlah jualan dia ok atau tak janji Proton boleh tunjuk kemampuan nya hasilkan produk2 kelas atasan.. kalau dah ada produk2 ni konpem org mula yakin pada Proton..satu lg kelemahan Proton adalah lambat mengeluarkan produk di pasaran walhal produk dah ada contohnya SUV Proton.. tetapi kita perlu tunggu bertahun2 untuk ia direalisasikan sedangkan apabila Proton keluarkan produk tu kelak, berkemungkinan masanya sudaj tidak sesuai.. 1) trend pembeli mungkin dah berubah dari segi citarasa, enjin dan lain2 2) teknologi dah ketinggalan.. SEBAB TU KENA CEPAT BERTINDAK.. INI DUNIA BISNES..
Apa2 ajer dah masuk ke dalam link yg saya bagi tuh? Itu mmg facebook untuk promosikan exora. dah wujud sebelum kelahiran exora.. kat twitter pun ada.
Proton bukan tak nak buat suv ke apa ke… tapi kewangan tak mencukupi dan berisiko pulak tuh..kalo kerajaan tolong banyak2 sangat nanti org cakap makan duit rakyat pulak… jadi proton hanya tumpukan keter2 yg mudah dijual dulu seperti midsize sedan… bila dah dapat untung banyak barulah boleh cuba buat keter lain pulak… tapi skrg ni semua orang tau proton masih dalam kondisi yg tak memuaskan walaupun semakin baik.
dah masuk dah..
saya dah tengok mcm2 style bodykit exora,,memang meriah diaorang himpunkan byk2 exora.. tp tu facebook exora punya kelab kan.. sy maksudkan proton “iklan” kan produk di facebook.. means bayar sejumlah RM pada facebook macam sykt gergasi selalu buat
facebook tu langkah ke depan tp facebook link tu untuk Exora je dan sy lihat ia bukan facebook rasmi dari Proton.. Proton juga perlu ada akaun sendiri untuk mudah org komen bg pendapat pasal Proton
KEKITAAN
SUV tu dah wujud.. ko boleh check post KDI sebelum2 ni..cuma masalahnya Proton ambik masa lama ( agak lama ) bagi saya untuk keluarkan.. itu kesilapan besar Proton
Haha…no need.
Its either you buy Proton or Perodua makes for majority of us (poor sod like us).. or.. those who can afford it they go for the Japanese makes.
Malaysian buyers are a different lot…need to open the engine hood, test the seat, open and slam the doors, ketuk the body panel for solid feel, pump the absorber…etc etc before making buy decision.
So the question of promoting cars to Malaysian via these medium is a waste of time. It is just for glamour show: ‘look I have also done it’ since we are in an internet world.
Also not forgetting..the ability or availability to get easy finance to buy.