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     PROTON EXORA, SAGA, PERSONA HELPS PROTON ACHIEVE HIGHER PROFIT 3RD QUARTER 09 - RM83 MILLION

    (Picture Of Official Logo car owners club for Saga, Exora & Persona under Proton)
    Proton recently announced that they have achieved the better profit for the 3rd quarter of 2009 ended on December. The good signs of Proton achievement is supported by best selling model, The Exora, New Saga and Persona. Read full news from Bernama below.
    Proton Records Higher Pre-Tax Profit Of RM83 Million For Third Quarter 09
     
    Proton Holdings Bhd posted a higher pre-tax profit of RM83 million in the third quarter ended Dec 31, 2009, compared with a pre-tax loss of RM61 million in the same quarter of 2008.
     
    Revenue meanwhile, stood at RM2.013 billion against the RM1.548 billion previously.
     
    Proton said despite the decline in domestic total industry volume (TIV) and challenging economic conditions, the company achieved a pre-tax profit of RM248 million for the first nine months ended Dec 31, of its financial year ending March 31, 2010.
     
    This is more than four times higher compared to the profit of RM 54.363 million recorded in the corresponding period last year.
     
    “The improvement in performance was derived largely from domestic sales volume growth and better profit margins on the strength of sales of the Exora, Persona and Saga models,” Proton Chairman, Datuk Nadzmi Mohd Salleh said in a statement Friday.
     
    However, a decline in domestic sales volume coupled with higher promotional costs required to drive sales towards the calender year end, affected the company’s pre-tax profit of RM83 million for the third quarter.
     
    He said the improvement in overall performance to date is the result of cumulative initiatives launched over the last four years, particularly in the enhancement of product portfolio, cost management and strengthening of the automotive ecosystem.
     
    With the top three selling models, Exora, Saga and Persona being the key driver for an increase in domestic car sales, it enabled the company’s domestic market share to expand from 26 per cent to 28 per cent.
     
    Speaking on the prospects for 2010, Nadzmi said signs of the global economic and financial recovery are being considered cautiously, as the company pushes ahead with plans to realise further operational efficiency.
     
    “With the Malaysian Automotive Association projecting the TIV to grow by a further 2.4 per cent to 550,000 vehicles in 2010, we are optimistic that our offering of products would be well positioned to take advantage of growing demand,” he added.
     
    On the international front, Nadzmi said acceptance for models like the Exora, Persona and Saga have been encouraging, and efforts are being intensified to better position the brand in selected key and targeted markets.
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