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  • PEUGEOT’S MOU SIGNED WITH NAZA FOR MALAYSIAN PRODUCTION OF C-SEGMENT SEDANS

    Nasim Sdn Bhd and Automobiles Peugeot yesterday put pen to paper on a MOU to have a new Peugeot model rolling out of Naza’s plant in Gurun.Read the full news by Jay WM Wong from Wemotor below.

    PEUGEOT’S MOU SIGNED WITH NAZA FOR MALAYSIAN PRODUCTION OF C-SEGMENT SEDANS.

    Nasim Sdn Bhd, the official distributor of the Peugeot marque in Malaysia, has signed a memorandum of understanding (MOU) to produce a new Peugeot vehicle, a C-segment sedan in Malaysia.

    The MOU  signing took place in conjunction with the grand opening of a new Peugeot Blue Box in Ipoh as part of Nasim’s plans to bring the Peugeot brand to more customers in the country.

    “This MOU not only marks Automobiles Peugeot’s faith in us as their ASEAN production hub partner, but is also evidence of their confidence in our manufacturing quality, manpower, strong domestic sales and local vendor base.”, said SM Nasarudin SM Nasimuddin, CEO of Nasim Sdn. Bhd.

    Automobiles Peugeot was represented by Jean-Phillipe Imparato, Vice President of Peugeot, International Sales & Marketing while SM Nasarudin represented the Naza Group of Companies.

    “In just two years Peugeot has rapidly grown to become the second most popular European make in Malaysia,” added SM Nasarudin.

    Launched in conjunction with the signing of an MOU with Automobiles Peugeot, the new Peugeot Blue Box in Ipoh is a 3S centre that will cater to the rising demand for Peugeot vehicles in Perak.

    With the new Peugeot Blue Box in Ipoh, Nasim now has a total of 13 branches nationwide out of which 6 are 3S centres. Including its 7 dealers, Nasim has 20 Peugeot outlets in total in the country.  Prior to the launch of the Ipoh branch, Nasim launched two new branches in Ampang and Puchong respectively.

    In the first half of 2010, Nasim has sold 1200 Peugeot vehicles in the country and has taken over 400 bookings for the multiple award winning 3008 SUV.

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