NEW BMW 7 SERIES 730LI 740 LI ACTIVEHYBRID 7L IN MALAYSIA

The new BMW 730Li, BMW 740Li and BMW activeHybrid 7L launched by BMW MALAYSIA.
New flagship model series from BMW embodies superior Luxury, Comfort, Dynamism and Efficiency.

2013 – BMW Group Malaysia introduced the newest editions of the BMW 7 Series – the new BMW 730Li, BMW 740Li and the BMW ActiveHybrid 7L at the BMW Malaysian Open 2013. The premium automaker’s award winning flagship luxury sedan combines stylish design, luxury, and comfort with top class efficiency and driving dynamics that is the hallmark of a BMW vehicle.

“We at BMW believe that the new BMW 7 Series will continue to reinforce our position as the most innovative and prestigious luxury limousine manufacturers in the premium segment. Fitted with the latest BMW innovations that will further enhance the stellar performance of its predecessor, this luxurious sedan is unmatched by any other luxury vehicle in the market and is designed and engineered to deliver Sheer Driving Pleasure to Malaysian customers without any compromise. The new BMW 7 Series is the Ultimate statement of sporting luxury!” said Dr. Gerhard Pils, Chief Executive Office, BMW Group Malaysia.

Dr. Gerhard Pils, Chief Executive Officer of BMW Group Malaysia giving guests a warm welcome at the launch of the new BMW 7 Series at the BMW Malaysian Open 2013.

The highlights of the new BMW 7 Series are its upgraded interior with optimised soundproofing, improved ride comfort, new Adaptive LED headlights, and state-of-the-art safety technology to create an in-car experience like no other. Combined with the world’s most powerful six-cylinder in-line petrol engine, the new
BMW 7 Series will set new performance and efficiency benchmarks in the premium segment.

The launch of the new BMW 7 Series also expands on the company’s revolutionary Advanced Hybrid vehicle offerings with the introduction of the
BMW ActiveHybrid 7L. The car combines the latest hybrid technology with intelligent energy management systems, enabling significant all-electric operations and reducing fuel consumption by up to 27%.

Dr Pils added, “As we celebrate our 10th year anniversary in Malaysia, the introduction of the new BMW 7 Series is a testament to our belief that sustainability is the future of the automotive industry. We are confident that our ActiveHybrid models, which following today’s launch are available in the BMW 3 Series,
BMW 5 Series and BMW 7 Series segments, will prove to be popular choices amongst our discerning and environmentally conscious customers.

Refined Power, Improved Efficiency and Enhanced Driving Comfort.

Dynamic lines and perfectly balanced proportions of the all BMW 7 Series exterior resonates a sporty and elegant presence. New all-LED headlight clusters dominates the front, while a distinctive kidney grille with nine slats on each side, redesigned bumper apron, and indicators integrated into the exterior mirror casings lend the BMW a visibly rejuvenated face which oozes sophistication and elegance. At the rear, a chrome trim strip between the taillights in the rear apron provides an additional contrast, accentuating the unmistakable appearance of the new
BMW 7 Series.

Dr. Gerhard Pils and Caroline Wozniacki, currently one of the top 10 tennis players in the Women Tennis Association (WTA) Tour unveiling the new BMW ActiveHybrid 7L.

Flawlessly executed design with premium materials and quality workmanship define the interior of the new BMW 7 Series. Newly designed and ergonomically optimised leather seats with electrically adjustable individual seats offer optimal support and unbeatable long-distance comfort. As for passengers, they travel in luxury too as the freestanding 9.2 inch flat screens for the rear seats provide a refreshing travel diversion with endless entertainment options.
The BMW ActiveHybrid 7L is further enhanced with superior audio-visual entertainment, boasting the Bang & Olufsen High End Surround Sound System which delivers impeccable sound quality, with 16 loudspeakers and an illuminated centre loudspeaker that can be retracted into the instrument panel for top-class audio-visual entertainment.

“While dynamic performance continues to be an outstanding quality of the new BMW 7 Series, sophisticated chassis technology is incorporated to ensure refined delivery of power from the drive system via a pneumatic rear suspension,” said Dr. Pils.

Dr. Pils added that, “For further driving comfort, the BMW 7 Series also comes with an electronically controlled damping system that is connected to each wheel, and adjusts to road conditions and driving styles. For example, a stiff chassis setting will be adjusted in response to unevenness in the road surface, thus giving drivers a thoroughly improved driving experience on rough surfaces.”

Even More Efficient and Powerful: The All new engines with BMW TwinPower Turbo technology.

At the heart of the new BMW 7 Series is the multi-award winning six-cylinder in-line petrol engine with BMW TwinPower Turbo technology, which teams up with the award winning BMW intelligent eight-speed automatic transmission to significantly reduce fuel consumption and emissions. For the BMW 730Li, the 3-litre petrol engine delivers a maximum output of 190 kW/258 hp with torque peaking at 310Nm. Fuel economy is 8.7 litres per 100km, with CO2 emission of 202 grams per km making the BMW 730Li 11% more efficient than its predecessor. The BMW 740Li on the other hand, delivers a maximum output of 235 kW/320 hp with torque peaking at 450Nm. Average fuel savings of 7.9 litres per 100km and CO2 emissions of 184 grams per km make the all new BMW 740Li 21% more fuel efficient than its predecessor.

As for its intelligent management system, modes such as ECO PRO and Brake Energy Regeneration are incorporated as standard features, thus blending the new BMW 7 Series exceptional dynamics with outstanding fuel economy and efficiency. Reaffirming BMW’s key qualities as leaders in innovation, the
BMW 7 Series features the unique ECO PRO mode with anticipation assistant. This feature uses data from the navigation system to recognise bends, T-junctions, boundaries and roundabouts to provide drivers with tips on reducing accelerator pressure in advance.

For even further efficiency, the extended ECO PRO functionality includes the new coasting mode, which is designed to decouple the combustion engine when it is overrunning at speeds between 50 and 160 km/h (31 – 100 mph). In coasting mode, the BMW 7 Series Sedan is subject to a far lower rate of deceleration as it freewheels along the road with no engine braking effect and minimal fuel consumption. In this way the kinetic energy built up by the vehicle can be harnessed and – through forward-thinking driving aided by the proactive driving assistant – fuel savings of up to five per cent can be achieved. The coasting function is clearly visualised for the driver’s benefit in the multifunctional instrument cluster and the central Control Display, and can also be deactivated if desired.

As BMW continues to push ahead with the development of intelligent hybrid drive systems, the BMW ActiveHybrid 7L is a testament to the capabilities of an enhanced second generation full hybrid drive vehicle. Utilizing the same petrol powerplant as the BMW 740Li, the BMW ActiveHybrid 7L is further augmented by an electric motor which delivers an additional output of 40kW/55 hp, for a total combined output of 260 kW/354 hp. This allows the car to continue to deliver excellent performance with a 0-100km/h sprint benchmark of 5.7 seconds, but also demonstrate remarkable fuel efficiency under normal driving conditions with an average fuel consumption of 6.8 litres per 100km and CO2 emissions of a mere 158 grams per km.

Further setting the BMW ActiveHybrid 7L apart from its family is the hybrid-specific Auto Start/Stop function, which is activated when the vehicle is approaching a stop. Depending on the charge in the high-performance battery or its acceleration requirement, the engine will restart immediately after a stop or once the vehicle reaches 60km/h. With ECO PRO mode activated, drivers can also experience the vehicle “gliding” with the internal combustion engine switched off at speeds up to 160km/h. The petrol engine is deactivated during this process, resulting in zero-emission while the vehicle uses the stored kinetic energy thanks to the Brake Energy Regeneration technology. The Hybrid specific Auto Start/Stop function also operates in COMFORT and SPORT modes at speeds up to 80 km/h. Drivers are able to activate these different driving modes via the Driving Experience Control button on the centre console of the vehicle.

“Driven purely by its electric motor alone, the new BMW ActiveHybrid 7L can cover up to 4km on electric power alone at up to speeds of 60km/h. Working in conjunction with the cars integral Brake Energy Regeneration and Auto-Start/Stop functions, the fuel saving capabilities of the BMW ActiveHybrid 7L are truly phenomenal. These new technologies provide enhanced efficiency for both our traditional and hybrid vehicles thus once more proving that BMW, through its
BMW EfficientDynamics programme continues to be the pioneer in automotive sustainability and technology. ” added Dr. Pils.

Dr. Gerhard Pils and Caroline Wozniacki posing with the new BMW ActiveHybrid 7L.

Further enhancing the exclusivity and dynamic appeal of the BMW ActiveHybrid 7L, the BMW M Sport package is included as a standard, comprising of the M Aerodynamics exterior package, M Sport leather steering wheel with gearshift paddles, as well as M light alloy wheels for a sportier appearance.

BMW ConnectedDrive: The New Benchmark For Infotainment, Convenience and Safety.

Like all contemporary BMW vehicles, the new BMW 7 Series is fitted with the latest technology to keep drivers informed with an all new on board Multifunctional Instrument display. Consisting of a 10.25-inch monitor, the familiar circular instruments are retained, but drivers are able to customise the menu to display the data in visually matched colors and design, tailored to the driving mode which is currently engaged be it COMFORT, SPORT or ECO PRO. For example, when ECO PRO mode is selected, the rev counter will be replaced by a blue ECO PRO display showing bonus kilometres collected by employing a fuel efficient style of driving.

A unique combination of driver assistance systems and mobility services allows the new BMW 7 Series to once again demonstrate its innovative edge and technical eminence. The expanded BMW ConnectedDrive features are;

BMW Night Vision + Dynamic Light Spot, an innovative night vision system which controls the swivel of the high performance LED headlights, thus illuminating obstacles and vehicles without blinding other drivers.

High Beam Assist with Anti-Dazzle, in conjunction with Adaptive LED headlights ensures that drivers enjoy optimal visibility at all times without having to switch manually between high and low beam. The dazzle-free high-beam assistant regulates the main beam for optimum illumination of the route. When the system is activated, an image sensor on the inside of the front mirror monitors the lighting conditions and the traffic ahead at a distance of up to 400 metres.

The feature uses these sensor images to determine the strength of the high beam and varies it seamlessly. Meanwhile, oncoming traffic is registered at a distance of approximately 1,000 metres. A mechanism in the headlight specifically covers points in the high beam and dynamically aligns it to rule out any risk of dazzling.

Active Protection, a comprehensive safety package which allows the new
BMW 7 Series to independently activate protective measures for vehicle occupants, such as tightening of seatbelts and closing of windows and the sliding roof when it detects that a collision is imminent. The system also independently engages the vehicles brakes post-crash to stop the vehicle automatically after a collision, thus mitigating or preventing follow-up collisions. In addition to that, Active Protection also allows the new BMW 7 Series to monitor the driver through his or her driving behaviour and even suggests that drivers take a break when unsafe levels of fatigue are detected.

“The new BMW 7 Series incorporates enhancements to features throughout the premium automotive spectrum. Be it luxurious comfort, dynamic performance or active safety, the BMW 7 Series is a sublime demonstration of what automotive technology is capable of today, and sets an all new benchmark in the industry, yet again.” said Dr. Pils.

The new BMW 7 Series will be available for purchase at BMW dealerships throughout Malaysia from 30th March 2013. The retail prices (on the road, without insurance, with BMW Service + Repair Inclusive (BS+RI)) for the all new
BMW 7 Series are:

BMW 730Li RM 648,800.00
BMW 740Li RM 818,800.00
BMW ActiveHybrid 7L RM 938,800.00

About BMW EfficientDynamics

BMW EfficientDynamics was coined by BMW more than a decade ago to define the company’s long term sustainable strategy to produce fuel-saving and alternative vehicle concepts through clean production processes. It is an array of technologies that are already fitted as standard across practically the whole model range. As the manufacturer with the most comprehensive programme for reducing fuel consumption and emissions, BMW EfficientDynamics are designed to enhance the performance and driving pleasure of the vehicles at the same time. In 2007, BMW was awarded a “Green Steering Wheel” for outstanding environmental innovation for its BMW EfficientDynamics technology.

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

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