Mercedes Benz Malaysia confident of making more profit in the economic downturn right now by applying marketing strategy and good management of car stock. Mercedes-Benz STYLO Fashion Awards will be held on April 3 2009, the eve of the F1 Sepang qualifying round. Read complete news from bernama below.
MERCEDES BENZ MALAYSIA AND STYLO FASHION AWARDS GALA
Mercedes-Benz Malaysia Sdn Bhd is optimistic on the Malaysian car market, targeting to sell 3,600 to 3,800 cars this year, despite the global economic turmoil.
The company saw the signs of economic slowdown last year and hence was well prepared for the crisis, said sales and marketing (passenger cars) vice-president Florian Muller.
Last year, the company sold 4,200 cars, he told Bernama at the preview of a RM100 million dress to be unveiled at the Mercedes-Benz STYLO Fashion Awards Gala here early next month.
“We will not see the figures achieved last year but so far we passed the first quarter without any negative sign. We are positive towards the coming second quarter.
“No doubt the current economic climate will make people think twice before making an investment as they prefer to have cash in hand,” he said.
The company has taken measures to ensure it did not overstock cars while maintaining the value and quality of the luxury brand, he added.
As a run-up to the 11th Malaysian F1, STYLO will be unveiling a RM100 million STYLO dress at the Mercedes-Benz STYLO Fashion Awards on April 3, the eve of the F1 Sepang qualifying round.
The dress named “Nightingale of KL” is a special commission to Jendela KL, a leading local fashion brand, and Datuk Jimmy Choo, a well-known Malaysian shoemaker.
The dress and its matching couture shoes will be put together with blinding rocks from world renowned jeweller, Mouawad.
The media was shown the actual 70 carat diamond that will be used as the dress’ centrepiece and sketches of the dress at a press conference today.
The long trail of the dress and shoes is expected to carry 750 pieces of diamonds weighing over 1,000 carats held together by the most important piece, a pear-shaped 70 carat diamond owned by the House of Mouawad.
Mouawad Malaysia Managing Director Antoine Bakhache said five percent from the sale of the dress will be donated to the Humanitarian Fund for GAZA jointly initiated by STYLO and Raja Datuk Seri Azureen Sultan Azlan Shah of Perak.