Much like parent company Hyundai, Kia has been working hard to revive its brand image. New products like the Soul and Forte have been relatively well received so far, and with new stunners like the 2011 Sportage and Optima on the way, Kia should benefit from a healthy boost in sales.
But strip away the sleek new designs and clever interior packaging, and you will find that Kia’s core value of crafting extremely safe vehicles is still holding strong, especially now that the 2010 Forte sedan has been named a Top Safety Pick by the Insurance Institute for Highway Safety(IIHS).
The Forte received ratings of “Good” (the highest achievable) in front, side, rear and rollover impact crash tests – something that safety-minded buyers will surely appreciate. What’s more, this gives the Forte more ammo to compete head on with the Honda Civic and Toyota Corolla and of course Honda City and Toyota Vios, its two main competitors.
2011 LOTUS ELISE S
The Lotus Elise S gets a new engine to provide great performance and the fuel efficiency to rival economy cars.
The new 2011 Lotus Elise has just been certified with an outstandingly low emissions figure of 149g of CO2 / km which represents a reduction of 16% over the previous Lotus Elise S.
This means that the Elise has the lowest CO2 for its performance level for any gasoline sportscar in the world. Not only does this low emissions figure give a greener drive with less guilt but it also relates directly to fuel consumption with the new Elise turning in an impressive figure of 56.1 mpg (5.04 litres per 100 km) extra urban. This means that the Lotus Elise could travel a colossal 500 miles (800 km) on one tank of fuel.
These world leading emissions and economy figures are a direct result of Lotus’ commitment to its core values of performance through light weight and efficiency. The Elise weighs just 876 kg and to put this weight into perspective, a nameless convertible sportscar from Stuttgart (Germany) weighs in at 1335 kg.
Aerodynamics have been improved by 4% and a new super efficient, 1.6 litre 4 cylinder VVT-I engine has been installed which is 200 cc smaller than the engine in the outgoing Lotus Elise S and produces the same power. And the performance figures speak for themselves: 0-60 mp/h in 6.0 seconds and 0-100 km/h in 6.5 seconds.