After launched the BMW Premium Selection at Auto Bavaria Glenmarie in December 2008, BMW Malaysia has expanded its programme to Ingress Auto. Read the full news from Bernama below.
BMW USED CAR PROGRAMME NOW AT INGRESS AUTO.
BMW Malaysia has expanded its BMW Premium Selection programme to Ingress Auto, a BMW dealership.
The BMW Premium Selection is a used car programme that offers features and benefits fully backed by a principal manufacturer.
A premium industry first, it is designed to provide peace-of-mind motoring, the reassurance of a manufacturer-backed warranty and the same confidence as purchasing an entirely new vehicle.
The first BMW Premium Selection was launched at Auto Bavaria Glenmarie in December 2008.
“It has always been in our business plan to expand the BMW Premium Selection to our dealership network.
“Following rapid sales growth despite only being opened last year, Ingress Auto has become the next dealership to offer this programme,” said Geoffrey Briscoe, BMW Malaysia’s managing director in a statement on Tuesday.
Vehicles sold under the Premium Selection programme must have an approved and documented vehicle history as part of the criteria.
The cars must also pass a strict 72-point check by factory-trained BMW experts, be technically and visually refurbished while having mileage of less than 100,000km.
Further premium services such as a 12-month warranty, roadside assistance and individual financing via BMW Credit are also included in the programme.
Ingress Auto’s new BMW Premium Selection showroom will be located at an existing five-storey building that can display up to 25 cars at one time.
All cars sold under the BMW Premium Selection guarantee can now be viewed online via the BMW Malaysia website, www.bmw.com.my.
“The focus of the BMW Premium Selection programme is to provide customers with the best quality, service and reassurance that would substantiate their decision to purchase a used BMW car from an authorised dealer rather than a grey importer.
“We are glad to be making significant progress against the grey market” said Briscoe.