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    Simillar to last year,  Asian Auto magazine will organize the Asian Auto Fuel Efficiency Awards for this year at Saujana Hotel Subang. Read the full news from Mudah below.

    ASIAN AUTO FUEL EFFICIENCY AWARD ON 2O NOVEMBER 2009 AT SAUJANA HOTEL SUBANG

    asian-auto-fuel-efficiency-award-on-2o-november-2009-at-saujana-hotel-subang

    Subang,  Asian Auto magazine organized the first-ever national award to recognize the most fuel-efficient cars in Malaysia last year. The inaugural Asian Auto Fuel Efficiency Awards saw a total of 25 car manufacturers submitting entries for 175 car models to be judged in 19 categories. It will be bigger this year and with title sponsor mudah.my the effects will be felt by almost all Malaysians as mudah.my is the nations biggest and most visited website.

    Based on the qualification period from October to end November 2008, only vehicles assembled locally or imported by official distributors qualified for judging. From the entries of 175 car models, the top three most fuel-efficient cars were selected as finalists for each category. For 2009 there are more car companies involved, a total of 32 already have signed up.

    All cars vying for each category were judged based on the fuel efficiency data submitted tabled. This information was checked against data received from the manufacturers in Europe, Australia, Japan and the United States. The third party audit of the information was conducted by ISM (Insurance Services Malaysia).

    Rationale behind the Award

    With the volatility in fuel prices along with the call for reduction in carbon dioxide emissions, this would also raise the benchmark for Malaysia’s Auto industry in this area.

    Sharing the motivation behind launching the inaugural Asian Auto Fuel Efficiency Awards was Daniel Fernandez, editor of Asian Auto, “With the current global economic uncertainty and rising costs of living, consumers are more cautious when spending on big ticket items such as cars. It is timely for us to provide this independently audited information which can be made available to the buyers at the showroom level.”

    In Europe, it is compulsory for cars sold to have their fuel consumption figures stated on the windscreen or in the sales kit. Fuel consumption figures that have been tested by the road transport department of the respective countries are made available to consumers.

    “Since January 1st 2009, Australia was the first country in the Asia Pacific region to enforce this rule to display fuel consumption information at the showroom level. The Australian road transport authority has tested a range of vehicles and the results are expected in coming weeks. While this has not been implemented in Malaysia yet, we believe that Malaysian consumers will benefit from such information. With these annual fuel efficiency awards, it is our hope that car manufacturers will be motivated to introduce more fuel-efficient vehicles such as small capacity diesels, invest in new technologies and develop or introduce alternative fuel cars into the Malaysia market.”

    The Asian Auto Fuel Efficiency Awards 2008 saw Audi bagging the most awards that night.

    The 19 categories for judging were as follows: Compact City Cars, Compact Premium City Cars, Family Cars, Premium Family Cars, Luxury Family Cars, Executive Cars, Premium Executive Cars, Super Saloons, Super Sport Coupes, Performance Cars, Pickup Trucks 4×2, Pickup Trucks 4×4, Compact MPV, Luxury MPV, Compact SUV, Compact Luxury SUV, Luxury SUV, Supercars and Lowrider Pickup.

    Car marques represented in all the categories include Perodua, Proton, Hyundai, Kia, Naza, Chevrolet, Toyota, Honda, Suzuki, Skoda, Mercedes, Ferrari, Porsche, Jaguar, Lamborghini, Ford, Mitsubishi, Isuzu, Nissan, Audi, Lexus, Volkswagen, Renault, Citroen, Volvo, Alfa Romeo, Peugeot, Subaru, Land Rover, Range Rover, Ssangyong, Fiat, Mazda, Lotus.

    Commenting on the judging process, Chief Executive Officer of ISM (Insurance Services Malaysia), Carl Rajendram said, “For the awards, we used the combined fuel efficiency statistics from the ISM database to determine the winners. The combined statistics was derived as a weighted average of the urban and highway fuel consumption figures. The testing was done in accordance with the EU standard.”

    The Asian Auto Fuel Efficiency Awards is sponsored by the following companies:
    Title sponsor is www.mudah.my. Audit Sponsor: ISM Insurance Services Malaysia. Venue and F&B sponsor: Saujana Hotel Subang.

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